We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

“Fake News” Claims Revealed As Biggest Fake Of All

While its title certainly doesn’t do anything to shed an elitist image, the new Showtime documentary series “The Fourth Estate” shows viewers, for the first time, how news is made in the unprecedented news environment that began in late January 2017. The series producers had unprecedented access to the New York Times, every day for … Continued

What The World Needs Now: A Father’s View

Selflessness. When it exhibits itself it can be surprising, even foreign, although it is always welcome. I saw it yesterday as scores of volunteers based out of Detroit’s Farwell Park took to the overgrown community gardens to weed and the adjacent and littered Eight Mile Road to pick up trash during the Eight Mile Boulevard … Continued

Would You Buy A Used Car From This PR Firm?

A week after the annual Mackinac Policy Conference, it’s still easy to think about the 2018 Conference pillar of trust. In full disclosure, the Conference’s organizer, the Detroit Regional Chamber is a Tanner Friedman client and I serve as a primary media contact for journalists covering the annual gathering of Michigan’s business, political and nonprofit … Continued

Simon Before Senate: A Chance to Demonstrate Compassion, Humanity

Tomorrow afternoon, perhaps one of the most highly awaited Senate testimonies in recent memory is scheduled to take place with former MSU President Lou Anna Simon taking center stage. At the heart of the matter: She will be pushed repeatedly on who knew what and when in the Larry Nassar case and how his terrible … Continued

How PR Boot Camp Paid Off

How do you develop a career niche? Sometimes it’s about having the right experience and interest and taking advantage of the right opportunity at the right time. During a recent interview for a podcast designed to take listeners inside communications, the host asked me how I, and by extension, Tanner Friedman, got started creating crisis … Continued

It’s Not If, But When. Are You Prepared For Crisis?

Invariably, when people ask me about Tanner Friedman or the work we are doing, the subject moves to crisis communications. After all, adversity – in the workplace, in the locker room, or after hours – continues to dominate headlines and stimulate public debate. Members of our firm are often asked to comment on high profile … Continued