We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Timing is Everything for Breaking Benjamin’s “Ember”

File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued

Evaluating Alma Mater In Crisis

It’s one thing to analyze the crisis response of a university. In 20 years, I’ve had the privilege to work with more than a half-dozen institutions to help them through times of bad news. Those are often the first stories I jump on to evaluate responses, so as to provide the most current counsel possible … Continued

A Media Outlet Takes Care Of Its Fans

Media consultant Lee Abrams likes to talk about the glory days of radio when many of us grew up. The top stations didn’t just have listeners. They had fans. Media and PR came together ideally. Fans would show up at live remotes just to meet their favorite DJs. Fans would put bumper stickers on their … Continued

Tanner Friedman Promotes Top Professionals

Tanner Friedman Strategic Communications announces the following promotions of its key client-facing team members: • KIM EBERHARDT, Director (formerly Senior Account Manager) • KRISTIN SOKUL, Director (formerly Senior Account Manager) • LEXI CERILLI, Senior Account Manager (formerly Account Manager) • TOM WEGEHAUPT, Senior Account Manager (formerly Account Manager) Click here to read full announcement.

Who Am I and Who Should Know? A Business Imperative for Communications

Whether in times of prosperity or economic downturn, one business imperative is to continually communicate. Even if a company’s services exceed the competition’s abilities or products are positioned to better meet customer needs than anyone else’s, actual success can be elusive if the right audiences are not aware of your services and their key attributes. … Continued

A Vacation From Email Is A Real Vacation

The “real vacation” may be the most elusive experience in modern business. Ironically, I have friends who hold me up as some kind of an example because I’m “only” connected to work 358 days per year. That’s because in recent years, I have had the good fortune to be able to take cruises vacations during … Continued