We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Earning the APR: A Dedication to PR Skills and Professionalism

From the earliest days of press agentry (Boston Tea Party anyone?) to the current unwavering appetite for transparent communication expected by online audiences, the public relations field has prevailed as critical to informing stakeholders and creating mutually beneficial relationships. Despite this longstanding tradition, even the most “Pollyanna” of PR professionals recognizes the field’s enduring perception … Continued

Kristin Sokul Earns Accreditation in Public Relations

FARMINGTON HILLS, Mich.– Kristin Sokul, director for Tanner Friedman Strategic Communications, has successfully completed the Examination for Accreditation in Public Relations, earning her APR professional designation. The announcement was made by the Universal Accreditation Board, a consortium of nine professional communication organizations that directs this competency certification program. The Accreditation program assesses top competencies in … Continued

Times Demand Great Forethought, Consideration

It’s a keen sign of our times where unprecedented political and social divides are necessitating companies, groups and organizations of all types thoroughly and thoughtfully consider who and what they publicly say, support and endorse. It is a reality being painfully realized this week by the Grand Rapids Chamber of Commerce. After endorsing Republican Michigan … Continued

Does Woodward’s Book Sound Like Where You Work?

In the PR agency business, we get inside hundreds of workplaces. Many are exemplary, powered by values and a commitment to a principled culture. But we have encountered others that are cesspools of dysfunction, crippled by giant ego and successful despite of what goes on in the corner office. How do they survive? Often because … Continued

Treason or a Reason?

Amid investigations and indictments and “tell all” books the New York Times this week published an Opinion piece by an anonymous author purporting to also represent others within the White House to much debate and fury. “Treasonous” shouted the president and his proponents. Rather, I would argue, it is the perfect demonstration of what can … Continued

Catholic Church Must Practice What It Preaches

The news outlet that broke the Catholic Church scandal in 2002 – the venerable Boston Globe – has once again gotten the story right in a just published editorial, “Law Enforcement Must Clean Up the Catholic Church.” The first line of the piece says it all: “Time’s up for Pope Francis and the leaders of … Continued