We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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It’s Not If, But When. Are You Prepared For Crisis?

Invariably, when people ask me about Tanner Friedman or the work we are doing, the subject moves to crisis communications. After all, adversity – in the workplace, in the locker room, or after hours – continues to dominate headlines and stimulate public debate. Members of our firm are often asked to comment on high profile … Continued

Evaluating Alma Mater In Crisis

It’s one thing to analyze the crisis response of a university. In 20 years, I’ve had the privilege to work with more than a half-dozen institutions to help them through times of bad news. Those are often the first stories I jump on to evaluate responses, so as to provide the most current counsel possible … Continued

$500K For Monitoring: Big Firm Embarrasses With Greed

Ironic as it may be, the PR agency business has worked very hard to earn its reputation as greedy and superfluous. Now, for the eyes of the nation to see, one of the largest firms in the world has been caught fleecing a public institution in crisis. If only this was an aberration. This Lansing … Continued

Don’t Confuse Government PR With Political PR, Especially In A Crisis

Political PR is often about making one person look good, no matter what. But it was reinforced, at least to me, today that government PR can be something altogether different. I had the privilege of moderating a session on crisis communication, as part of a special day-long conference for public information officers or “PIOs,” on … Continued

MSU President’s Resignation Letter Actually Deepens Crisis

Michigan State University’s President appears to have accomplished a PR first. When can you ever remember a resignation letter worsening a crisis? Take it from someone who pays attention to such things, this is unfathomably awful. Before you read the rest of this post, please make sure you read the resignation letter here. There is … Continued

Michigan State Must Still Do, Say The Right Thing

In the sad, sordid and ongoing tale of Michigan State University/Larry Nassar we are still left with far too many questions: How could something like this have happened… again? Didn’t anyone learn from Penn State? Who knew what when? And, perhaps as importantly as we shake our heads in disgust and disbelief: How could any … Continued