We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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“Straight Up,” MSU’s President Made Her PR Situation Worse

After months of news coverage about a doctor on her school’s payroll who has been convicted as a serial molester, receiving national attention, Michigan State University’s President, Lou Anna Simon finally answered questions from reporters yesterday. It happened during day two of a sentencing hearing for Dr. Larry Nassar. After day one, Simon was criticized … Continued

Sheltered From Reality: We Need Real Dialogue About The North Korean Threat

Yesterday morning in Hawaii, the unthinkable seemed to be happening: A ballistic missile was incoming, the text and highway civil defense systems were warning; with fifteen minutes until impact the citizenry was implored to take cover. Many fled to interior rooms, underground parking garages and even bathtubs to await the worst. Thirty-eight agonizing minutes later, … Continued

PR: What Both Sides of a Lawsuit Can Have in Common

If you’re trying to learn about litigation communications, the best examples won’t be found in the obvious places. Most communications case studies focus on the defendant side of a lawsuit, perhaps rightly so for the important fact finding and nuances of speech necessary to successfully navigate the turbulent waters of crisis communications. But in the … Continued

Purdue Lets Football PR Crisis Simmer

Even in the sport of Big Time college football, where it feels like every play is tweeted during the game and every take is amplified afterward, there can be a bombshell story. The Detroit News had one in recent days, as the parents of University of Michigan quarterback Wilton Speight trusted reporter Angelique Chengelis with … Continued

New “Fake News” Denials Ripped From Old Playbook

When the President of the United States dismisses serious stories by established media organizations as “Fake News” (a term originally coined to describe something far different), his supporters cheer, others cringe, some roll their eyes and many don’t know what to think. But I stumbled across something in recent days that shows how this phenomenon, … Continued

Another Day, Another POTUS Blunder

Donald Trump needs to stick to written statements and teleprompters and eschew social media forever. I intimated as much in my blog yesterday. Yet, considering the gravity of the aftershocks in Charlottesville including the pulling down of a Confederate statue in Durham yesterday, it would be irresponsible for me to not at least update yesterday’s … Continued