We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
And to read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the dropbox below.
Donald Trump needs to stick to written statements and teleprompters and eschew social media forever. I intimated as much in my blog yesterday. Yet, considering the gravity of the aftershocks in Charlottesville including the pulling down of a Confederate statue in Durham yesterday, it would be irresponsible for me to not at least update yesterday’s … Continued
I like to think I am (or strive, to be anyway) an equal opportunity critic and equal opportunity praise-er. After all, as Denzel Washington put forth in his role in the movie, “Fences”: You got to take the crookeds with the straights. It takes all types, in other words, and no one is perfect. Donald … Continued
Unveiling a new logo ranks high among communications challenges. Logos for established businesses contain emotion, which, upon a change, can spill into reaction, especially online in the era of social media outrage. We have worked with clients in these situations to minimize controversy and maximize explanation and context. Even then, we have prepared clients for … Continued
In recent days I’ve been watching, listening and reading about the latest trials and travails regarding Russia and the Trump administration; simultaneously biting my tongue on commenting and chomping at the bit to weigh in. So without bringing politics into it (if that is at all possible, really), let’s take a look at what has … Continued
Sometimes, journalists just can’t help themselves. Even when not in an interview, they ask questions that get you thinking. Last week, one of our clients hosted journalist, author and educator John U. Bacon as a keynote speaker at a charity fundraising event. In conversation before his speech, Bacon asked me a terrific question. When it … Continued
It was a crisis that grabbed the nation’s attention. In August of 2015, a Roanoke, Virginia TV news crew was ambushed, shot and killed on live TV. As a former TV news producer, it really hit home and stayed in my head for days. Those could have been my co-workers. That could have been my … Continued