We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

They'll Be Right Back…But Will You?

Next to newspapers there is perhaps no other medium so closely watched, scrutinized and debated as radio.  This, despite the fact that radio remains among the most successful and far-reaching of them all (to the tune of 91% of all adults 18+ every week, according to the Radio Advertising Bureau).  Yet, can this trend continue, … Continued

One Week Fantasy Sports: Ad Blitz Now, PR Issues Later?

If you even casually watch or follow sports, especially America’s most popular TV sports, football, there is no doubt you have felt saturated by TV commercials, radio host endorsements, web banners and social media ads for two websites competing in a new gaming platform called “one week fantasy sports.” Fans and journalists alike are taking … Continued

Why The CNBC-Nielsen Divorce Had To Happen

As much as the media business has changed in recent years, the TV business is still, to a great extent, set up to cater to Ward Cleaver’s lifestyle. The same network evening weekday schedule, developed in a bygone era, is in place today, as if to cater to early dinnertimes, after dad walks home from … Continued

Watching More Than Football On New Year's Day

When the University of Michigan hired Jim Harbaugh to be its Head Football Coach this week, the millions in salary announced along with the hire shocked those who don’t follow the businesses of media and sports closely. But the reason why he and other football coaches outlearn many business CEOs is on display on your … Continued

How Do You Respond To A Crazy Email?

A couple of weeks ago on this blog, I detailed how an egomaniac ad agency owner committed the ultimate act of cowardice against a client, who happened to be my wife. After nearly a year of broken promises, long lulls in communication and growing frustration, she told him she was no longer interested in his … Continued