We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

The Work To-Do List Item We Should All Add

Following-up has always been a part of business and life. But it has never been like this. We’re chasing, reminding, nudging or just plain being annoying more than ever just get basic things done. Think about it. How much of your day do you spend hounding people just to get back to you? Chances are … Continued

Friday Night Live: Lessons From Business Class

Downtown Detroit was packed with fun on Friday night. Traffic was backed up for miles because of concerts, NBA action and sold-out restaurants. But in a classroom inside the otherwise dark Mike Ilitch School of Business at Wayne State University a group of working professionals wasn’t heading to any of those destinations. They were in … Continued

A Seat At The Table Sets The Example For Health Care and Beyond

For decades, communicators have asked for “a seat at the table,” meaning a chance to have input in consequential business decisions. It’s a call for recognition that communications should be recognized for its value to the business and must be about more than just “issuing” a press release at the end of a strategy execution. … Continued

“Breaking News”: A Media Company Communicates In Crisis

In the media business, when the media company itself becomes the focus of news, the corporate suits tend to do what makes the company’s journalist employees’ eyes roll. It’s almost always some version of “we don’t comment on personnel matters.” It rarely follows the fundamentals of effective external or internal communication. But this story is … Continued

Your Business Is In The Bullseye: Get Ready To Communicate

This week, I’m looking forward to catching up with contacts in person and comparing notes about business, which is one of the benefits of attending the Mackinac Policy Conference. I’ll be asked in conversation about trends and expect to talk about what’s happening as businesses try to withstand the front lines of the culture wars. … Continued

The Real “Cancel Culture” Is Everywhere

Two years ago, everything was cancelled. From the NCAA Tournament to the smallest family dinner, we collectively cleared our calendars. In the weeks that followed, we cancelled calendar items previously etched in stone – birthday parties, vacations, graduations, conferences and conventions. The cliche “new normal” entered our brains, as did the knowledge that, essentially, anything … Continued