It’s the first day of the fourth quarter. For many businesses, particularly in professional services, that means it’s time to face the reality that has emerged since The Great Recession. You work in a seasonal business and now is crunch time. We do too. When I tell fellow business people I know that the roughly … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.
A journalist for a local newspaper told me recently that everyone in the newsroom should thank the sports department “for keeping us in business.” At many of them, sports drives web traffic and as news organizations have had to cut deeply to endure the transition from the dollars that classified and print advertising brought in … Continued
News this past week that Sears may have trouble staying in business beyond the immediate future shouldn’t make you think of just retail. It should also get you thinking about your business. If when you heard the news about Sears you thought “Sears? Are they still around?,” you weren’t alone. And if you have anything … Continued
Generally speaking, those who don’t work in PR or media aren’t particularly interested in what we do, with one notable exception. When something goes wrong, they become very curious. It’s always interesting to take questions when speaking about crisis communications, whether it’s to a college class, an Optimist Club, a PR conference or a business … Continued
For those who try to read news stories closely, trying to figure how and why they come together, the past few weeks have been a case study in leaks. So much news coverage of The White House, not political analysis or opinion, but the actual reporting by those on the beat, has been driven by … Continued
Once upon a time, say, a few weeks ago, a business could take its time deciding whether or not it made sense to take a public stand, internally and/or externally, on a political or social issue. But events of recent weeks prove that you need to be ready now, in case a sensitive issue develops … Continued