We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Earning the APR: A Dedication to PR Skills and Professionalism

From the earliest days of press agentry (Boston Tea Party anyone?) to the current unwavering appetite for transparent communication expected by online audiences, the public relations field has prevailed as critical to informing stakeholders and creating mutually beneficial relationships. Despite this longstanding tradition, even the most “Pollyanna” of PR professionals recognizes the field’s enduring perception … Continued

$500K For Monitoring: Big Firm Embarrasses With Greed

Ironic as it may be, the PR agency business has worked very hard to earn its reputation as greedy and superfluous. Now, for the eyes of the nation to see, one of the largest firms in the world has been caught fleecing a public institution in crisis. If only this was an aberration. This Lansing … Continued

PR: What Both Sides of a Lawsuit Can Have in Common

If you’re trying to learn about litigation communications, the best examples won’t be found in the obvious places. Most communications case studies focus on the defendant side of a lawsuit, perhaps rightly so for the important fact finding and nuances of speech necessary to successfully navigate the turbulent waters of crisis communications. But in the … Continued

It's Time To Rethink Media Training

Media Training, once a staple of PR service, particularly from those of us who once worked as journalists, had become, as we put it in this 2013 post, “Kona coffee in a 7-11 world.” Clients didn’t want to pay for special sessions to be prepared for media interviews, viewed the service as a luxury item … Continued

Time For Media to Rethink Customer Service

 I don’t want to pile on.  Lord knows both print and broadcast media are seeing their share of problems today.  I also don’t want to come across negatively in this blog.  I’m looking for solutions, suggesting a few even.  That said, this week I faced a double conundrum that, unfortunately, seems endemic – customer service (or … Continued

2016 PRSA International Conference Delivers

As the PRSA (Public Relations Society of America) 2016 International Conference carries on in Indianapolis through Tuesday, I have just returned home after four days and 32 hours of conference and travel time over its first couple of days.  And despite what you might think of PRSA National, it was time very, very well spent.  … Continued