We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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PR: What Both Sides of a Lawsuit Can Have in Common

If you’re trying to learn about litigation communications, the best examples won’t be found in the obvious places. Most communications case studies focus on the defendant side of a lawsuit, perhaps rightly so for the important fact finding and nuances of speech necessary to successfully navigate the turbulent waters of crisis communications. But in the … Continued

It's Time To Rethink Media Training

Media Training, once a staple of PR service, particularly from those of us who once worked as journalists, had become, as we put it in this 2013 post, “Kona coffee in a 7-11 world.” Clients didn’t want to pay for special sessions to be prepared for media interviews, viewed the service as a luxury item … Continued

Time For Media to Rethink Customer Service

 I don’t want to pile on.  Lord knows both print and broadcast media are seeing their share of problems today.  I also don’t want to come across negatively in this blog.  I’m looking for solutions, suggesting a few even.  That said, this week I faced a double conundrum that, unfortunately, seems endemic – customer service (or … Continued

2016 PRSA International Conference Delivers

As the PRSA (Public Relations Society of America) 2016 International Conference carries on in Indianapolis through Tuesday, I have just returned home after four days and 32 hours of conference and travel time over its first couple of days.  And despite what you might think of PRSA National, it was time very, very well spent.  … Continued

Ghosting Doesn't Just Happen In Movies and Dating

The time from the day after Labor Day until mid-December is really the last lap of business for the year. In the PR world, event season heats up quickly in September and goes through just before Thanksgiving. But across industries, projects procrastinated during the summer must be completed at the same time as planning for … Continued

Here's How Not To Fire Your PR Firm

There are two kinds of owners of PR firms. One will admit that the firm has been fired by a client. The other is lying. When you spend all day trying to build and strengthen relationships, you don’t want to think about when and how they will someday, somehow, inevitably end. But when they do, … Continued