We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Don’t Confuse Government PR With Political PR, Especially In A Crisis

Political PR is often about making one person look good, no matter what. But it was reinforced, at least to me, today that government PR can be something altogether different. I had the privilege of moderating a session on crisis communication, as part of a special day-long conference for public information officers or “PIOs,” on … Continued

MSU President’s Resignation Letter Actually Deepens Crisis

Michigan State University’s President appears to have accomplished a PR first. When can you ever remember a resignation letter worsening a crisis? Take it from someone who pays attention to such things, this is unfathomably awful. Before you read the rest of this post, please make sure you read the resignation letter here. There is … Continued

Michigan State Must Still Do, Say The Right Thing

In the sad, sordid and ongoing tale of Michigan State University/Larry Nassar we are still left with far too many questions: How could something like this have happened… again? Didn’t anyone learn from Penn State? Who knew what when? And, perhaps as importantly as we shake our heads in disgust and disbelief: How could any … Continued

University President Can’t Say or Do The Right Thing

Crisis PR can be exceptionally tough. We’ve been there. You’re in a conference room or on a conference call, alongside protectors, egos and lawyers. Fear of saying the wrong thing competes with fear of getting fired for the leading emotion driving the conversation from those on the inside. Sometimes, as an outside voice, you just … Continued

“Straight Up,” MSU’s President Made Her PR Situation Worse

After months of news coverage about a doctor on her school’s payroll who has been convicted as a serial molester, receiving national attention, Michigan State University’s President, Lou Anna Simon finally answered questions from reporters yesterday. It happened during day two of a sentencing hearing for Dr. Larry Nassar. After day one, Simon was criticized … Continued

Sheltered From Reality: We Need Real Dialogue About The North Korean Threat

Yesterday morning in Hawaii, the unthinkable seemed to be happening: A ballistic missile was incoming, the text and highway civil defense systems were warning; with fifteen minutes until impact the citizenry was implored to take cover. Many fled to interior rooms, underground parking garages and even bathtubs to await the worst. Thirty-eight agonizing minutes later, … Continued