We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Urban Meyer’s Statement Line That Doesn’t Fly

The series of decisions that will determine whether Urban Meyer remains the Head Coach of Ohio State’s football team will not be made by administrators and lawyers but will have long-term PR implications for the university, its football program, college athletics overall and Meyer himself. Meyer, now on “paid administrative leave,” tried getting in front … Continued

Don’t Let Old Tweets Become Curveballs

This blog is authored by Joshua Geary, an incoming Senior at Central Michigan University and intern at Tanner Friedman for Summer 2018. Don Tanner served as Editor: It happened again this week – this time to Atlanta Braves’ pitcher Sean Newcomb after what should have been the most exciting night in his blossoming career – … Continued

Simon Before Senate: A Chance to Demonstrate Compassion, Humanity

Tomorrow afternoon, perhaps one of the most highly awaited Senate testimonies in recent memory is scheduled to take place with former MSU President Lou Anna Simon taking center stage. At the heart of the matter: She will be pushed repeatedly on who knew what and when in the Larry Nassar case and how his terrible … Continued

It’s Not If, But When. Are You Prepared For Crisis?

Invariably, when people ask me about Tanner Friedman or the work we are doing, the subject moves to crisis communications. After all, adversity – in the workplace, in the locker room, or after hours – continues to dominate headlines and stimulate public debate. Members of our firm are often asked to comment on high profile … Continued

Evaluating Alma Mater In Crisis

It’s one thing to analyze the crisis response of a university. In 20 years, I’ve had the privilege to work with more than a half-dozen institutions to help them through times of bad news. Those are often the first stories I jump on to evaluate responses, so as to provide the most current counsel possible … Continued

$500K For Monitoring: Big Firm Embarrasses With Greed

Ironic as it may be, the PR agency business has worked very hard to earn its reputation as greedy and superfluous. Now, for the eyes of the nation to see, one of the largest firms in the world has been caught fleecing a public institution in crisis. If only this was an aberration. This Lansing … Continued