We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Travel Tale Offers Customer Service Lessons For All

Social media is not a waste of time. Well, at least not always. That’s one of the top takeaways from the most frustrating travel ordeal of my life, topping the time in 2007 when a client and I had had to fly to Minneapolis to sleep in a hotel room in a water park for … Continued

University President Can’t Say or Do The Right Thing

Crisis PR can be exceptionally tough. We’ve been there. You’re in a conference room or on a conference call, alongside protectors, egos and lawyers. Fear of saying the wrong thing competes with fear of getting fired for the leading emotion driving the conversation from those on the inside. Sometimes, as an outside voice, you just … Continued

Ray Kroc's Grand Brand Plan

On Friday, at the kind invitation of PR pro and educator extraordinaire Dr. Linda Hagan, I guest lectured a class of young artists at the Center for Creative Studies in Detroit. In fitting with the curriculum of business and marketing trends and practices, I advised the group on how best to go about creating their … Continued

All I Want For Christmas Is More Clients (Friends) Like This

There may be times throughout the year that Matt and I spend a little too much time pontificating on what should be happening in the world of business and communications as opposed to donating more space and thoughts to people and best practices we should be celebrating.  I know we strive to provide a healthy … Continued

Special Delivery: PR Advice After A Miserable Failure

As a business-owner, you don’t put yourself in too many opportunities to use the #sundayfunday tag on social media. We’re not the type to spend Sundays amid mimosas and half-day meals. Sunday is often a day to be with the laptop, catching up from the previous week and trying to eek ahead of the next … Continued

Here's How Not To Fire Your PR Firm

There are two kinds of owners of PR firms. One will admit that the firm has been fired by a client. The other is lying. When you spend all day trying to build and strengthen relationships, you don’t want to think about when and how they will someday, somehow, inevitably end. But when they do, … Continued