We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

“At Home With The McAllisters” Sounds, Feels Like Home

In March, Crain’s Detroit Business reporter Annalise Frank broke the news of the debut of new online streaming radio/video programming via New Media Radio. As summer progresses so too does the look and sound of shows in three different dayparts – all available live online and via the App and through podcast – including former … Continued

Timing is Everything for Breaking Benjamin’s “Ember”

File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued

A Media Outlet Takes Care Of Its Fans

Media consultant Lee Abrams likes to talk about the glory days of radio when many of us grew up. The top stations didn’t just have listeners. They had fans. Media and PR came together ideally. Fans would show up at live remotes just to meet their favorite DJs. Fans would put bumper stickers on their … Continued

TV Anchor Strums To Retirement With Legacy

As the wave of Baby Boomers leaving TV news while still at the top of their games continues, Stephen Clark wants his audience to know that he’s leaving WXYZ-TV in Detroit this week in a  scenario that is one-of-a-kind. After 16 years at the anchor desk, he told us last week “To me, Detroit has … Continued

Are You Ready For Some Football? You’re Far From Alone

At a time when our country can feel divided in so many ways, it is refreshing that a much anticipated event takes place each year that can be a much welcomed if not temporary respite from the every day.  Yes, it is Super Bowl Sunday and the pizza will never taste as good. The Super … Continued

Media’s “Land Of Confusion” Needs Its Own PR

The business of media ends 2017 in worse shape than it started and that’s bad news for our society. Many of the challenges are financially-driven and there are few, if any, clear ways around that. But some of the issues are driven by factors that PR has traditionally been asked to help resolve – trust … Continued