We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Even With Media Change, Baseball Announcers Matter

As much as media has changed dramatically in recent years, the bond between longtime baseball broadcasters and even casual baseball fans remains as strong as ever. We have seen that here in Detroit in recent weeks after public reports of conflict, suspension and now the termination of the long-running Tigers TV broadcast duo, Mario Impemba … Continued

What College Students Understand Better Than So-Called Leaders Themselves

As the U.S. Senate Judiciary Committee convened publicly on Friday, I got a welcome break from the madness that provided renewed hope for the future. I had the privilege of speaking to student organization leaders at Oakland Community College, whose advisors invited me to begin a planning session by speaking on how and why leadership … Continued

National Newspaper Editorial Effort Doesn’t Meet PR Test

In their common crisis of credibility, a top priority for U.S. news outlets should be busting myths, include those perpetuated by the President of the United States. One common misperception, which seems to have grown in stature in recent years, is that somehow, separately owned and operated news organizations are coordinated as “The Media,” together … Continued

Don’t Let Old Tweets Become Curveballs

This blog is authored by Joshua Geary, an incoming Senior at Central Michigan University and intern at Tanner Friedman for Summer 2018. Don Tanner served as Editor: It happened again this week – this time to Atlanta Braves’ pitcher Sean Newcomb after what should have been the most exciting night in his blossoming career – … Continued

“At Home With The McAllisters” Sounds, Feels Like Home

In March, Crain’s Detroit Business reporter Annalise Frank broke the news of the debut of new online streaming radio/video programming via New Media Radio. As summer progresses so too does the look and sound of shows in three different dayparts – all available live online and via the App and through podcast – including former … Continued

Timing is Everything for Breaking Benjamin’s “Ember”

File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued