We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

And to read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the dropbox below.

Jailed Journalist’s Story Resonates Today

With talk in Washington of “going after leakers” and the U.S. Attorney General refusing to deny that journalists could be charged with crimes for not revealing sources, the name Brad Stone popped into my head. As an aspiring journalist 31 years ago, I remember it well. Stone was a WJBK-TV producer who spent two days … Continued

Media Companies Mess Up PR… And It Matters

Unveiling a new logo ranks high among communications challenges. Logos for established businesses contain emotion, which, upon a change, can spill into reaction, especially online in the era of social media outrage. We have worked with clients in these situations to minimize controversy and maximize explanation and context. Even then, we have prepared clients for … Continued

Pick Your Mantra, Then Answer Journalists

Sometimes, journalists just can’t help themselves. Even when not in an interview, they ask questions that get you thinking. Last week, one of our clients hosted journalist, author and educator John U. Bacon as a keynote speaker at a charity fundraising event. In conversation before his speech, Bacon asked me a terrific question. When it … Continued

After Stunt, Will Journalists Keep Going Back To Calley?

For five weeks leading up to the Mackinac Policy Conference, Michigan’s Lieutenant Governor, Brian Calley, had journalists thinking he would announce his candidacy for Governor on May 30th, on the first day of the Conference. All over social media, the Calley camp bought ads teasing “5.30.17.” In this interview with WJR’s Frank Beckmann on April … Continued

For DJ, Life After Radio Means Still Putting Fans, Music First

The “suits” who lay off radio hosts are the same as the bean counters who eliminate budgets for PR firms. They just care about “hitting the numbers,” without consideration of the damage of destroying long-term relationships. But sometimes, the relationships can prevail. Two months ago, corporate ownership of Windsor, Ontario station CIMX-FM, known as 89X, … Continued