We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Does Woodward’s Book Sound Like Where You Work?

In the PR agency business, we get inside hundreds of workplaces. Many are exemplary, powered by values and a commitment to a principled culture. But we have encountered others that are cesspools of dysfunction, crippled by giant ego and successful despite of what goes on in the corner office. How do they survive? Often because … Continued

Ohio State Didn’t Get Shut Out, But Still Badly Lost At PR

There’s a saying, widely used by coaches, that I’ve used both with my family and with clients during tough times. “Adversity doesn’t build character. It reveals character.” Ohio State University, its Athletic Department and its head football coach, Urban Meyer have been challenged by recent adversity. Last night, that may have dangerously revealed Meyer’s character … Continued

National Newspaper Editorial Effort Doesn’t Meet PR Test

In their common crisis of credibility, a top priority for U.S. news outlets should be busting myths, include those perpetuated by the President of the United States. One common misperception, which seems to have grown in stature in recent years, is that somehow, separately owned and operated news organizations are coordinated as “The Media,” together … Continued

Urban Meyer’s Statement Line That Doesn’t Fly

The series of decisions that will determine whether Urban Meyer remains the Head Coach of Ohio State’s football team will not be made by administrators and lawyers but will have long-term PR implications for the university, its football program, college athletics overall and Meyer himself. Meyer, now on “paid administrative leave,” tried getting in front … Continued

The New White House PR Move You Shouldn’t Copy

In real life, the worst reaction to a news story you don’t like, is “We’re going to pull their credentials.” It’s even worse than, “We’re going to pull the ads.” Take it from someone who has granted thousands of credentials and even seen a few revoked, which, absent a violation of a credential policy (which … Continued

When PR and Ad Terrorism Crossed A Line

What happened this past week to one businessperson and community leader should never happen anywhere. Media executives and communications professionals should pay attention and agree that it crossed a line. We know that media, both traditional and social, can be powerful tools for expressing and shaping opinion. But when tactics cross over into acts of … Continued