We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

“Straight Up,” MSU’s President Made Her PR Situation Worse

After months of news coverage about a doctor on her school’s payroll who has been convicted as a serial molester, receiving national attention, Michigan State University’s President, Lou Anna Simon finally answered questions from reporters yesterday. It happened during day two of a sentencing hearing for Dr. Larry Nassar. After day one, Simon was criticized … Continued

Who Really Watches TV News?

TV news used to epitomize what we used to call “mass media.” While TV newscasts still draw audiences larger than just about anything else in news, it has become something of a niche product. Now, we have a closer look at that niche. A new study from the Pew Research Center gives us a snapshot … Continued

Media’s “Land Of Confusion” Needs Its Own PR

The business of media ends 2017 in worse shape than it started and that’s bad news for our society. Many of the challenges are financially-driven and there are few, if any, clear ways around that. But some of the issues are driven by factors that PR has traditionally been asked to help resolve – trust … Continued

Sexual Harassment: Our Double Standard Is Nothing New, But Growing Old

With the explosion of sexual harassment stories in recent weeks, it feels like the longtime culture of secrecy around the subject is finally starting to erode. But there’s one aspect of this culture that should be discussed more and that’s the double standard between politicians and just about everyone else when it comes to sexual … Continued