We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

20 Years Later, Advice On Career Changes

March 13, 1998. 20 years ago. That was the day my career took a sharp turn, toward an unknown destination. 20 years ago. Although I had worked toward what I thought was a “Dream Job” since I was a young kid, life as a TV news producer just wasn’t for me anymore. It was affecting … Continued

Travel Tale Offers Customer Service Lessons For All

Social media is not a waste of time. Well, at least not always. That’s one of the top takeaways from the most frustrating travel ordeal of my life, topping the time in 2007 when a client and I had had to fly to Minneapolis to sleep in a hotel room in a water park for … Continued

TV Anchor Strums To Retirement With Legacy

As the wave of Baby Boomers leaving TV news while still at the top of their games continues, Stephen Clark wants his audience to know that he’s leaving WXYZ-TV in Detroit this week in a  scenario that is one-of-a-kind. After 16 years at the anchor desk, he told us last week “To me, Detroit has … Continued

Don’t Confuse Government PR With Political PR, Especially In A Crisis

Political PR is often about making one person look good, no matter what. But it was reinforced, at least to me, today that government PR can be something altogether different. I had the privilege of moderating a session on crisis communication, as part of a special day-long conference for public information officers or “PIOs,” on … Continued

Our Heroes Are Still A Part Of Us

If you’re lucky, as I have been, your career can be shaped by mentors, role models and heroes. But what’s a hero? Many in the field of communications should be able to relate to this. A hero isn’t someone who necessarily took you under their wing. A hero isn’t someone you worked closely enough with … Continued

MSU President’s Resignation Letter Actually Deepens Crisis

Michigan State University’s President appears to have accomplished a PR first. When can you ever remember a resignation letter worsening a crisis? Take it from someone who pays attention to such things, this is unfathomably awful. Before you read the rest of this post, please make sure you read the resignation letter here. There is … Continued