After nearly 30 years of working in and around “The Media,” it’s interesting to hear the perspective of professionals from other disciplines after experiencing what it’s like to be interviewed by journalists, especially inside newsrooms. This week, I arranged for multiple interviews, editorial meetings and journalist briefings in advance of a major business event. All … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued
Media consultant Lee Abrams likes to talk about the glory days of radio when many of us grew up. The top stations didn’t just have listeners. They had fans. Media and PR came together ideally. Fans would show up at live remotes just to meet their favorite DJs. Fans would put bumper stickers on their … Continued
As the wave of Baby Boomers leaving TV news while still at the top of their games continues, Stephen Clark wants his audience to know that he’s leaving WXYZ-TV in Detroit this week in a scenario that is one-of-a-kind. After 16 years at the anchor desk, he told us last week “To me, Detroit has … Continued
At a time when our country can feel divided in so many ways, it is refreshing that a much anticipated event takes place each year that can be a much welcomed if not temporary respite from the every day. Yes, it is Super Bowl Sunday and the pizza will never taste as good. The Super … Continued
If you’re lucky, as I have been, your career can be shaped by mentors, role models and heroes. But what’s a hero? Many in the field of communications should be able to relate to this. A hero isn’t someone who necessarily took you under their wing. A hero isn’t someone you worked closely enough with … Continued