With talk in Washington of “going after leakers” and the U.S. Attorney General refusing to deny that journalists could be charged with crimes for not revealing sources, the name Brad Stone popped into my head. As an aspiring journalist 31 years ago, I remember it well. Stone was a WJBK-TV producer who spent two days … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
And to read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the dropbox below.
Every day, our firm generates, reviews and strategizes on developing and implementing effective communications initiatives. And while those communiqués can take many forms and be delivered through a range of platforms, the end goal is typically the same: Compel audiences to act in a way that positively affects business objectives. Call it relationship building. Call … Continued
A journalist for a local newspaper told me recently that everyone in the newsroom should thank the sports department “for keeping us in business.” At many of them, sports drives web traffic and as news organizations have had to cut deeply to endure the transition from the dollars that classified and print advertising brought in … Continued
Unveiling a new logo ranks high among communications challenges. Logos for established businesses contain emotion, which, upon a change, can spill into reaction, especially online in the era of social media outrage. We have worked with clients in these situations to minimize controversy and maximize explanation and context. Even then, we have prepared clients for … Continued
When examining mediums to tout and those to pan, digital continues to be held up as the golden child, while radio seems forever (for lack of a better term) the step-child – seemingly on the verge of inconsequential and the brink of demise. And while turmoil regularly and publicly embroils radio giants iHeart and Cumulus, … Continued
Sometimes, journalists just can’t help themselves. Even when not in an interview, they ask questions that get you thinking. Last week, one of our clients hosted journalist, author and educator John U. Bacon as a keynote speaker at a charity fundraising event. In conversation before his speech, Bacon asked me a terrific question. When it … Continued