We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Even With Media Change, Baseball Announcers Matter

As much as media has changed dramatically in recent years, the bond between longtime baseball broadcasters and even casual baseball fans remains as strong as ever. We have seen that here in Detroit in recent weeks after public reports of conflict, suspension and now the termination of the long-running Tigers TV broadcast duo, Mario Impemba … Continued

From Detroit To New York And Back, What’s The Real Story?

Sometimes, in Big Corporate PR, there’s the official story and then there’s the real story. Never was that more evident in front of our very eyes then when my colleagues and I were working media relations for an event that was promoting the automotive future on the very September 2014 day that Cadillac announced it … Continued

National Newspaper Editorial Effort Doesn’t Meet PR Test

In their common crisis of credibility, a top priority for U.S. news outlets should be busting myths, include those perpetuated by the President of the United States. One common misperception, which seems to have grown in stature in recent years, is that somehow, separately owned and operated news organizations are coordinated as “The Media,” together … Continued

Don’t Let Old Tweets Become Curveballs

This blog is authored by Joshua Geary, an incoming Senior at Central Michigan University and intern at Tanner Friedman for Summer 2018. Don Tanner served as Editor: It happened again this week – this time to Atlanta Braves’ pitcher Sean Newcomb after what should have been the most exciting night in his blossoming career – … Continued

The New White House PR Move You Shouldn’t Copy

In real life, the worst reaction to a news story you don’t like, is “We’re going to pull their credentials.” It’s even worse than, “We’re going to pull the ads.” Take it from someone who has granted thousands of credentials and even seen a few revoked, which, absent a violation of a credential policy (which … Continued

When PR and Ad Terrorism Crossed A Line

What happened this past week to one businessperson and community leader should never happen anywhere. Media executives and communications professionals should pay attention and agree that it crossed a line. We know that media, both traditional and social, can be powerful tools for expressing and shaping opinion. But when tactics cross over into acts of … Continued