We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Incentivizing Music Fans With a More Direct Approach

Time was you listened to your favorite music radio station who would play a new single from a forthcoming album while keeping you informed of the album release date (which your local record store also typically listed on a sign board weeks in advance in their shop). New album is released, head to record store, … Continued

The Pros and Cons of Comic Con

In recent days I was with client “Downtown Dearborn” recounting an initiative we had successfully promoted that saw the Dearborn Symphony and the city’s Green Brain Comics join forces for a pop concert of “comic book” music.  One of the participants in the meeting said she had no idea people still read comics.  With a … Continued

Emphasis on 'New' in The New York Times

No one will be shocked by the front page headline of the latest issue of Wired magazine titled: “The News in Crisis.” Equally ‘yawn-able’ infographics in the accompanying article inside show (a) the decline in news jobs for all media (10% in the past 10 years) and a generation gap where only 5% of 18-29 … Continued

The Greatest of All Time

Long before there was, “The Great One”, there was, “The Greatest”.  An iconic figure who was arguably one of the most revered and recognizable athletes the sports world (and the world) has ever known.  Why, exactly, was that? What was it that has made Muhammad Ali such an enduring and beloved figure? And why did … Continued

Batman v Superman? How about DC v Marvel

Despite the fact that DC Comics (originally known as National Allied Publications) has been around since 1935, it has never before featured two of its superheroes – let alone its most iconic – in one feature length motion picture.  In the newly released movie, “Batman v Superman: Dawn of Justice,” which opened in theaters Friday, … Continued

Why Our Books Have Lost Their Spines

There have been times in recent months where I almost feel like a kid again; and not in a good way.  I am an avid book reader and always have been.  Yet, if I want to go out and pick up a new book to read my options continue to dwindle. Which rhymes with Kindle. … Continued