We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Incentivizing Music Fans With a More Direct Approach

Time was you listened to your favorite music radio station who would play a new single from a forthcoming album while keeping you informed of the album release date (which your local record store also typically listed on a sign board weeks in advance in their shop). New album is released, head to record store, … Continued

Kid Rock Performs A Rare PR “Never”

There are very fewer “nevers” in the PR business. One of them, at least for you, should be “never deny media credentials out of spite.” Kid Rock, scheduled to open the new Little Caesars Arena in Detroit with a string of concerts didn’t like a column in the Detroit Free Press, so he and/or his … Continued

Roger Waters Delivers Another Brick In His Legacy

With all due respect to the Beatles, if he didn’t invent the concept album he certainly perfected it.  First with Pink Floyd and later as a solo artist, Roger Waters has never been shy about expressing his emotions – if not kicking his audience in the teeth with them.  His latest rock LP released on … Continued

Black Hole Sun

Was there anyone that wasn’t shocked and saddened to turn on the radio or TV this morning and learn of the tragic and untimely death of singer Chris Cornell?  After performing last night in Detroit at the Fox Theater with the reformed Soundgarden, early media reports indicate he may have taken his own life. An … Continued

David Cassidy: A (Brand) Identity Lost and Found

 I don’t know what I’m up against. I don’t know what it’s all about. I got so much to think about…This week, former pop idol David Cassidy announced to the world that he has dementia and, after nearly 50 years of performing, he is retiring.  His life has been an extreme rollercoaster ride that has … Continued

Kansas Carries On Its Wayward Band

Once I rose above the noise and confusion, set a course beyond this illusion…In 1976, the band Kansas produced its swan song album, “Leftoverture” and signature single “Carry On Wayward Son”.  Though it was not their very first album (that had come two years prior), no one had heard anything quite like this art rock … Continued