We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Trump’s Sticks and Stones

Just hours ago, The Huntington Post reported on the latest presidential appearance, writing: “President Donald Trump on Friday became the first sitting president to address the Values Voter Summit, an event sponsored by the Family Research Council, a group known for its anti-LGBTQ views.” Today, it was not so much what Trump said as where he said it. Where is … Continued

Take a Knee. Take a Stand. Take a Moment for Contemplation

Sports. Politics. Patriotism. Three subjects where no matter what you say or opine, you are going to find great passion and disagreement. And when they overlap, as they have done in recent days, there can erupt a firestorm that can produce both dialogue and divisiveness. The former is healthy. The latter, exactly what we as … Continued

Spicer Continues To Embarrass PR Professionals

Sean Spicer is an embarrassment to PR. He was an embarrassment in January, when in a fascist-style diatribe of propaganda, he infamously repeated his boss’ false claims. He was an embarrassment when he said, in response to a question about Syria, “You had someone as despicable as Hitler who didn’t even sink to using chemical … Continued

Bullies Never Garner Loyalty

Every day, our firm generates, reviews and strategizes on developing and implementing effective communications initiatives. And while those communiqués can take many forms and be delivered through a range of platforms, the end goal is typically the same: Compel audiences to act in a way that positively affects business objectives. Call it relationship building. Call … Continued

Trump's "Truth" and Consequences

In recent days I’ve been watching, listening and reading about the latest trials and travails regarding Russia and the Trump administration; simultaneously biting my tongue on commenting and chomping at the bit to weigh in. So without bringing politics into it (if that is at all possible, really), let’s take a look at what has … Continued

After Stunt, Will Journalists Keep Going Back To Calley?

For five weeks leading up to the Mackinac Policy Conference, Michigan’s Lieutenant Governor, Brian Calley, had journalists thinking he would announce his candidacy for Governor on May 30th, on the first day of the Conference. All over social media, the Calley camp bought ads teasing “5.30.17.” In this interview with WJR’s Frank Beckmann on April … Continued