We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

And to read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the dropbox below.

Media Companies Mess Up PR… And It Matters

Unveiling a new logo ranks high among communications challenges. Logos for established businesses contain emotion, which, upon a change, can spill into reaction, especially online in the era of social media outrage. We have worked with clients in these situations to minimize controversy and maximize explanation and context. Even then, we have prepared clients for … Continued

Pick Your Mantra, Then Answer Journalists

Sometimes, journalists just can’t help themselves. Even when not in an interview, they ask questions that get you thinking. Last week, one of our clients hosted journalist, author and educator John U. Bacon as a keynote speaker at a charity fundraising event. In conversation before his speech, Bacon asked me a terrific question. When it … Continued

After Stunt, Will Journalists Keep Going Back To Calley?

For five weeks leading up to the Mackinac Policy Conference, Michigan’s Lieutenant Governor, Brian Calley, had journalists thinking he would announce his candidacy for Governor on May 30th, on the first day of the Conference. All over social media, the Calley camp bought ads teasing “5.30.17.” In this interview with WJR’s Frank Beckmann on April … Continued

PR's Looming Crisis of Crediblity

In one of the most thought-provoking public conversations I’ve been a part of in recent years, the Public Relations Society of America’s Detroit Chapter invited me, along with Crain’s Detroit Business Publisher/Editor Ron Fournier and Finn Partners’ Taylar Koblyas, to sit on a panel last week, in front of a packed room on the campus … Continued

You're Never Just One ____ Away From Reputation Recovery

In attempting to guide an organization out of crisis, you’re never just one interview away. You’re never just one email away. You’re never just one op-ed away. You’re never just one “positive news story” away. You’re never just one tactic away from recovering from a crisis. I hope that’s the takeaway from the keynote presentation, … Continued

United Lawyers Are The Pilots While PR Appears Stuck In Coach

If you’ve been online before reading this, you’ve seen the video of the paying customer being forcibly removed from a United Airlines flight after what’s known in the airline business as “an involuntary bumping.” You’ve seen the response, attributed to the CEO, calling what happened a effort to “re-accommodate” the passenger. As someone who cut … Continued