We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Earning the APR: A Dedication to PR Skills and Professionalism

From the earliest days of press agentry (Boston Tea Party anyone?) to the current unwavering appetite for transparent communication expected by online audiences, the public relations field has prevailed as critical to informing stakeholders and creating mutually beneficial relationships. Despite this longstanding tradition, even the most “Pollyanna” of PR professionals recognizes the field’s enduring perception … Continued

Does Woodward’s Book Sound Like Where You Work?

In the PR agency business, we get inside hundreds of workplaces. Many are exemplary, powered by values and a commitment to a principled culture. But we have encountered others that are cesspools of dysfunction, crippled by giant ego and successful despite of what goes on in the corner office. How do they survive? Often because … Continued

Urban Meyer’s Statement Line That Doesn’t Fly

The series of decisions that will determine whether Urban Meyer remains the Head Coach of Ohio State’s football team will not be made by administrators and lawyers but will have long-term PR implications for the university, its football program, college athletics overall and Meyer himself. Meyer, now on “paid administrative leave,” tried getting in front … Continued

The New White House PR Move You Shouldn’t Copy

In real life, the worst reaction to a news story you don’t like, is “We’re going to pull their credentials.” It’s even worse than, “We’re going to pull the ads.” Take it from someone who has granted thousands of credentials and even seen a few revoked, which, absent a violation of a credential policy (which … Continued

Has Corporate PR Been Reduced To Gatekeeping?

Sometimes, journalists can write about PR better than many PR types. Case in point, this analysis from The Washington Post’s Steven Pearlstein. If you work in news or PR, or just have curiosity about what we do, please read it before continuing. Thank you. This piece reflects a trend we see far too often. Corporate … Continued

Would You Buy A Used Car From This PR Firm?

A week after the annual Mackinac Policy Conference, it’s still easy to think about the 2018 Conference pillar of trust. In full disclosure, the Conference’s organizer, the Detroit Regional Chamber is a Tanner Friedman client and I serve as a primary media contact for journalists covering the annual gathering of Michigan’s business, political and nonprofit … Continued