We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Notes from 2007 Reveal Media and PR Change

Among the interesting finds from the Tanner Friedman office move earlier this year was two pages of notes used for a presentation about media change in October 2007. Now, ten years later, reexamining what I shared with an audience of professionals from various businesses then and comparing it with today’s environment serves as a reminder … Continued

Spicer Continues To Embarrass PR Professionals

Sean Spicer is an embarrassment to PR. He was an embarrassment in January, when in a fascist-style diatribe of propaganda, he infamously repeated his boss’ false claims. He was an embarrassment when he said, in response to a question about Syria, “You had someone as despicable as Hitler who didn’t even sink to using chemical … Continued

Kid Rock Performs A Rare PR “Never”

There are very fewer “nevers” in the PR business. One of them, at least for you, should be “never deny media credentials out of spite.” Kid Rock, scheduled to open the new Little Caesars Arena in Detroit with a string of concerts didn’t like a column in the Detroit Free Press, so he and/or his … Continued

Media Companies Mess Up PR… And It Matters

Unveiling a new logo ranks high among communications challenges. Logos for established businesses contain emotion, which, upon a change, can spill into reaction, especially online in the era of social media outrage. We have worked with clients in these situations to minimize controversy and maximize explanation and context. Even then, we have prepared clients for … Continued

Pick Your Mantra, Then Answer Journalists

Sometimes, journalists just can’t help themselves. Even when not in an interview, they ask questions that get you thinking. Last week, one of our clients hosted journalist, author and educator John U. Bacon as a keynote speaker at a charity fundraising event. In conversation before his speech, Bacon asked me a terrific question. When it … Continued

After Stunt, Will Journalists Keep Going Back To Calley?

For five weeks leading up to the Mackinac Policy Conference, Michigan’s Lieutenant Governor, Brian Calley, had journalists thinking he would announce his candidacy for Governor on May 30th, on the first day of the Conference. All over social media, the Calley camp bought ads teasing “5.30.17.” In this interview with WJR’s Frank Beckmann on April … Continued