We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Be Careful Not To Paint “The Media” With A Broad Brush

After nearly 30 years of working in and around “The Media,” it’s interesting to hear the perspective of professionals from other disciplines after experiencing what it’s like to be interviewed by journalists, especially inside newsrooms. This week, I arranged for multiple interviews, editorial meetings and journalist briefings in advance of a major business event. All … Continued

Evaluating Alma Mater In Crisis

It’s one thing to analyze the crisis response of a university. In 20 years, I’ve had the privilege to work with more than a half-dozen institutions to help them through times of bad news. Those are often the first stories I jump on to evaluate responses, so as to provide the most current counsel possible … Continued

Don’t Confuse Government PR With Political PR, Especially In A Crisis

Political PR is often about making one person look good, no matter what. But it was reinforced, at least to me, today that government PR can be something altogether different. I had the privilege of moderating a session on crisis communication, as part of a special day-long conference for public information officers or “PIOs,” on … Continued

MSU President’s Resignation Letter Actually Deepens Crisis

Michigan State University’s President appears to have accomplished a PR first. When can you ever remember a resignation letter worsening a crisis? Take it from someone who pays attention to such things, this is unfathomably awful. Before you read the rest of this post, please make sure you read the resignation letter here. There is … Continued

University President Can’t Say or Do The Right Thing

Crisis PR can be exceptionally tough. We’ve been there. You’re in a conference room or on a conference call, alongside protectors, egos and lawyers. Fear of saying the wrong thing competes with fear of getting fired for the leading emotion driving the conversation from those on the inside. Sometimes, as an outside voice, you just … Continued

“Straight Up,” MSU’s President Made Her PR Situation Worse

After months of news coverage about a doctor on her school’s payroll who has been convicted as a serial molester, receiving national attention, Michigan State University’s President, Lou Anna Simon finally answered questions from reporters yesterday. It happened during day two of a sentencing hearing for Dr. Larry Nassar. After day one, Simon was criticized … Continued