We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Amazon HQ2 Losers: We Feel You

To all of the cities around North America that failed to land Amazon’s “HQ2,” we feel you. After virtually every metropolitan area tried to woo Amazon’s “second headquarters,” buried under the Midterm Election news is word the company is just going to expand its major bases of operations in New York City and suburban Washington, … Continued

From Detroit To New York And Back, What’s The Real Story?

Sometimes, in Big Corporate PR, there’s the official story and then there’s the real story. Never was that more evident in front of our very eyes then when my colleagues and I were working media relations for an event that was promoting the automotive future on the very September 2014 day that Cadillac announced it … Continued

Earning the APR: A Dedication to PR Skills and Professionalism

From the earliest days of press agentry (Boston Tea Party anyone?) to the current unwavering appetite for transparent communication expected by online audiences, the public relations field has prevailed as critical to informing stakeholders and creating mutually beneficial relationships. Despite this longstanding tradition, even the most “Pollyanna” of PR professionals recognizes the field’s enduring perception … Continued

Does Woodward’s Book Sound Like Where You Work?

In the PR agency business, we get inside hundreds of workplaces. Many are exemplary, powered by values and a commitment to a principled culture. But we have encountered others that are cesspools of dysfunction, crippled by giant ego and successful despite of what goes on in the corner office. How do they survive? Often because … Continued

Urban Meyer’s Statement Line That Doesn’t Fly

The series of decisions that will determine whether Urban Meyer remains the Head Coach of Ohio State’s football team will not be made by administrators and lawyers but will have long-term PR implications for the university, its football program, college athletics overall and Meyer himself. Meyer, now on “paid administrative leave,” tried getting in front … Continued

The New White House PR Move You Shouldn’t Copy

In real life, the worst reaction to a news story you don’t like, is “We’re going to pull their credentials.” It’s even worse than, “We’re going to pull the ads.” Take it from someone who has granted thousands of credentials and even seen a few revoked, which, absent a violation of a credential policy (which … Continued