If you’re lucky, as I have been, your career can be shaped by mentors, role models and heroes. But what’s a hero? Many in the field of communications should be able to relate to this. A hero isn’t someone who necessarily took you under their wing. A hero isn’t someone you worked closely enough with … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Ever wonder why Christmas music seems to start so early each year? It’s all about dollars and, if you’ll pardon the pun, ‘sense’ with Crain’s Detroit Business reporter Bill Shea taking a look in this week’s issue. His comprehensive examination shows that stations such as WNIC play more of such music because more of us listen, … Continued
In a major metropolitan area that has long experienced mass transit that is lacking, traffic reports have traditionally been vital in providing lone or carpooling commuters with the latest road conditions and construction delays. Changing times and technologies, however, are in turn changing the way we look at the roadways and consume information on them. … Continued
When examining mediums to tout and those to pan, digital continues to be held up as the golden child, while radio seems forever (for lack of a better term) the step-child – seemingly on the verge of inconsequential and the brink of demise. And while turmoil regularly and publicly embroils radio giants iHeart and Cumulus, … Continued
Crain’s Detroit Business has published a guest column, authored by Tanner Friedman Co-Founder Matt Friedman. The column focuses on the retirement, after 41 years, of WBFH-FM radio station manager Pete Bowers, who gave Friedman’s communications career a start when he was a sixth-grader interested in broadcasting. Here is a link to the column, which explains … Continued
The “suits” who lay off radio hosts are the same as the bean counters who eliminate budgets for PR firms. They just care about “hitting the numbers,” without consideration of the damage of destroying long-term relationships. But sometimes, the relationships can prevail. Two months ago, corporate ownership of Windsor, Ontario station CIMX-FM, known as 89X, … Continued