When examining mediums to tout and those to pan, digital continues to be held up as the golden child, while radio seems forever (for lack of a better term) the step-child – seemingly on the verge of inconsequential and the brink of demise. And while turmoil regularly and publicly embroils radio giants iHeart and Cumulus, … Continued
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Crain’s Detroit Business has published a guest column, authored by Tanner Friedman Co-Founder Matt Friedman. The column focuses on the retirement, after 41 years, of WBFH-FM radio station manager Pete Bowers, who gave Friedman’s communications career a start when he was a sixth-grader interested in broadcasting. Here is a link to the column, which explains … Continued
The “suits” who lay off radio hosts are the same as the bean counters who eliminate budgets for PR firms. They just care about “hitting the numbers,” without consideration of the damage of destroying long-term relationships. But sometimes, the relationships can prevail. Two months ago, corporate ownership of Windsor, Ontario station CIMX-FM, known as 89X, … Continued
Sometimes, being a fan of radio feels like rooting for a perennially losing sports team, decades removed from its glory years. The wins haven’t come often and when they do, you have to savor them. Now is one of those times. This example of a victory for commercial, terrestrial radio is WJR-AM in Detroit, billed … Continued
One of the first things I learned in the PR business was “If you don’t speak for yourself, others will gladly speak for you.” Companies that have nothing to say in times of bad news will have the comment vacuum filled quickly. It was true then and even more obvious now as social media can … Continued