We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Media’s “Land Of Confusion” Needs Its Own PR

The business of media ends 2017 in worse shape than it started and that’s bad news for our society. Many of the challenges are financially-driven and there are few, if any, clear ways around that. But some of the issues are driven by factors that PR has traditionally been asked to help resolve – trust … Continued

What's The Buzz – Tell Me What's Happening

Bill O’Reilly. The Facebook murderer. Media and society.  All were hot topics and the center of conversation last night on Fox-2’s “Let it Rip” with Huel Perkins.  As we helped weigh in as part of a distinguished panel something apparent became even more disturbingly clear: something is wrong in Denmark, on many fronts. And, tying … Continued

Social Silence Says It All

Mannequins – growing up these were a staple of department stores, standing forever motionless while sporting the latest fashions. In 1987, Andrew McCarthy fell for mannequin-come-to-life Kim Cattrall in the movie, “Mannequin”. Years later, Will Smith would stave off emotional distress by talking to mannequins in the post apocalyptic film, “I Am Legend”.  Traditionally odd … Continued

What To Ignore About, Learn From Presidential Campaign PR

If you’re looking for media relations guidance this summer, whatever do you, don’t take your cues from the Presidential campaigns. If you want news attention, don’t do what the campaigns are doing. Last weekend, Donald Trump announced Mike Pence as his running mate in a “news conference” that wasn’t a news conference in any way, … Continued

Facebook Live: Don't Get Too Annoyed, Or Attached

What did the self-proclaimed “social media guru” tell you last week, along with patting himself on the back for being a “thought leader?” Whatever it was, it could be outdated today. Just yesterday, Facebook announced that you’ll be getting more in your news feed from your friends and family and less from “publishers,” such as … Continued