We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

What, Me Worry? Radio Remains Relevant, Reach Strong.

When examining mediums to tout and those to pan, digital continues to be held up as the golden child, while radio seems forever (for lack of a better term) the step-child – seemingly on the verge of inconsequential and the brink of demise. And while turmoil regularly and publicly embroils radio giants iHeart and Cumulus, … Continued

What's The Buzz – Tell Me What's Happening

Bill O’Reilly. The Facebook murderer. Media and society.  All were hot topics and the center of conversation last night on Fox-2’s “Let it Rip” with Huel Perkins.  As we helped weigh in as part of a distinguished panel something apparent became even more disturbingly clear: something is wrong in Denmark, on many fronts. And, tying … Continued

Emphasis on 'New' in The New York Times

No one will be shocked by the front page headline of the latest issue of Wired magazine titled: “The News in Crisis.” Equally ‘yawn-able’ infographics in the accompanying article inside show (a) the decline in news jobs for all media (10% in the past 10 years) and a generation gap where only 5% of 18-29 … Continued

How Will Radio Survive The Cars of The Future?

Just when we thought there might be a small stretch of relative stability in the media business, a new wave of change is already in the fast lane. This past week, I had the privilege of working in media relations at the World Mobility Leadership Forum, a two-day conference that convened experts from around the … Continued

Special Delivery: PR Advice After A Miserable Failure

As a business-owner, you don’t put yourself in too many opportunities to use the #sundayfunday tag on social media. We’re not the type to spend Sundays amid mimosas and half-day meals. Sunday is often a day to be with the laptop, catching up from the previous week and trying to eek ahead of the next … Continued

Facebook Live: Don't Get Too Annoyed, Or Attached

What did the self-proclaimed “social media guru” tell you last week, along with patting himself on the back for being a “thought leader?” Whatever it was, it could be outdated today. Just yesterday, Facebook announced that you’ll be getting more in your news feed from your friends and family and less from “publishers,” such as … Continued