We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Even With Media Change, Baseball Announcers Matter

As much as media has changed dramatically in recent years, the bond between longtime baseball broadcasters and even casual baseball fans remains as strong as ever. We have seen that here in Detroit in recent weeks after public reports of conflict, suspension and now the termination of the long-running Tigers TV broadcast duo, Mario Impemba … Continued

“Fake News” Claims Revealed As Biggest Fake Of All

While its title certainly doesn’t do anything to shed an elitist image, the new Showtime documentary series “The Fourth Estate” shows viewers, for the first time, how news is made in the unprecedented news environment that began in late January 2017. The series producers had unprecedented access to the New York Times, every day for … Continued

TV Anchor Strums To Retirement With Legacy

As the wave of Baby Boomers leaving TV news while still at the top of their games continues, Stephen Clark wants his audience to know that he’s leaving WXYZ-TV in Detroit this week in a  scenario that is one-of-a-kind. After 16 years at the anchor desk, he told us last week “To me, Detroit has … Continued

Are You Ready For Some Football? You’re Far From Alone

At a time when our country can feel divided in so many ways, it is refreshing that a much anticipated event takes place each year that can be a much welcomed if not temporary respite from the every day.  Yes, it is Super Bowl Sunday and the pizza will never taste as good. The Super … Continued

Who Really Watches TV News?

TV news used to epitomize what we used to call “mass media.” While TV newscasts still draw audiences larger than just about anything else in news, it has become something of a niche product. Now, we have a closer look at that niche. A new study from the Pew Research Center gives us a snapshot … Continued