We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Incentivizing Music Fans With a More Direct Approach

Time was you listened to your favorite music radio station who would play a new single from a forthcoming album while keeping you informed of the album release date (which your local record store also typically listed on a sign board weeks in advance in their shop). New album is released, head to record store, … Continued

Spicer Continues To Embarrass PR Professionals

Sean Spicer is an embarrassment to PR. He was an embarrassment in January, when in a fascist-style diatribe of propaganda, he infamously repeated his boss’ false claims. He was an embarrassment when he said, in response to a question about Syria, “You had someone as despicable as Hitler who didn’t even sink to using chemical … Continued

Kid Rock Performs A Rare PR “Never”

There are very fewer “nevers” in the PR business. One of them, at least for you, should be “never deny media credentials out of spite.” Kid Rock, scheduled to open the new Little Caesars Arena in Detroit with a string of concerts didn’t like a column in the Detroit Free Press, so he and/or his … Continued

Reporter Risk in the Eye of the Storm

The on-going, once-in-a-lifetime storm events in Texas and Florida not only obliterated homes and power lines but also virtually blew all other news out of the water for the better part of two weeks and counting. This week, the New York Times’ Sopan Deb took an interesting look at TV storm reporting asking, in essence, … Continued

20 Years Since Diana, At Least Local Media Has Changed

It was the Saturday of Labor Day Weekend 1997 and it quickly became an “all hands on deck” situation. I was working as a local TV news producer and I, along with virtually all of my colleagues, had to give up our holiday weekend time because of a story that was anything but local. Princess … Continued