We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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National Newspaper Editorial Effort Doesn’t Meet PR Test

In their common crisis of credibility, a top priority for U.S. news outlets should be busting myths, include those perpetuated by the President of the United States. One common misperception, which seems to have grown in stature in recent years, is that somehow, separately owned and operated news organizations are coordinated as “The Media,” together … Continued

Urban Meyer’s Statement Line That Doesn’t Fly

The series of decisions that will determine whether Urban Meyer remains the Head Coach of Ohio State’s football team will not be made by administrators and lawyers but will have long-term PR implications for the university, its football program, college athletics overall and Meyer himself. Meyer, now on “paid administrative leave,” tried getting in front … Continued

Don’t Let Old Tweets Become Curveballs

This blog is authored by Joshua Geary, an incoming Senior at Central Michigan University and intern at Tanner Friedman for Summer 2018. Don Tanner served as Editor: It happened again this week – this time to Atlanta Braves’ pitcher Sean Newcomb after what should have been the most exciting night in his blossoming career – … Continued

The New White House PR Move You Shouldn’t Copy

In real life, the worst reaction to a news story you don’t like, is “We’re going to pull their credentials.” It’s even worse than, “We’re going to pull the ads.” Take it from someone who has granted thousands of credentials and even seen a few revoked, which, absent a violation of a credential policy (which … Continued

The PR of Prime & Build-a-Bear: When Promotions Fail

It’s been an epic week for train wreck voyeurs and internet trolls. Last Thursday, popular retail chain Build-a-Bear ran a “Pay your Age” promotion to encourage shoppers to pay only their age (thus, a three-year-old would pay $3) to create a one-of-a-kind stuffed animal of their own at a significant discount. To say it was … Continued