We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Even With Media Change, Baseball Announcers Matter

As much as media has changed dramatically in recent years, the bond between longtime baseball broadcasters and even casual baseball fans remains as strong as ever. We have seen that here in Detroit in recent weeks after public reports of conflict, suspension and now the termination of the long-running Tigers TV broadcast duo, Mario Impemba … Continued

Kavanaugh Senate Hearings – Will Lessons Ultimately Be Learned?

Depending on whom you ask, this week’s Senate judiciary committee hearing was polarizing, a circus, a disgrace, eye opening, necessary or some such combination thereof. To some, a good man’s reputation has been besmirched by political interests. To others, a brave woman has come forward with information she felt compelled to share borne of a … Continued

From Detroit To New York And Back, What’s The Real Story?

Sometimes, in Big Corporate PR, there’s the official story and then there’s the real story. Never was that more evident in front of our very eyes then when my colleagues and I were working media relations for an event that was promoting the automotive future on the very September 2014 day that Cadillac announced it … Continued

Earning the APR: A Dedication to PR Skills and Professionalism

From the earliest days of press agentry (Boston Tea Party anyone?) to the current unwavering appetite for transparent communication expected by online audiences, the public relations field has prevailed as critical to informing stakeholders and creating mutually beneficial relationships. Despite this longstanding tradition, even the most “Pollyanna” of PR professionals recognizes the field’s enduring perception … Continued

Kristin Sokul Earns Accreditation in Public Relations

FARMINGTON HILLS, Mich.– Kristin Sokul, director for Tanner Friedman Strategic Communications, has successfully completed the Examination for Accreditation in Public Relations, earning her APR professional designation. The announcement was made by the Universal Accreditation Board, a consortium of nine professional communication organizations that directs this competency certification program. The Accreditation program assesses top competencies in … Continued