We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

“Straight Up,” MSU’s President Made Her PR Situation Worse

After months of news coverage about a doctor on her school’s payroll who has been convicted as a serial molester, receiving national attention, Michigan State University’s President, Lou Anna Simon finally answered questions from reporters yesterday. It happened during day two of a sentencing hearing for Dr. Larry Nassar. After day one, Simon was criticized … Continued

Tim Smith: A Business Confidant. A True Friend

In 1994, I was a snot-nosed rookie PR hack trying to learn the ropes and earn my keep. I was assigned the Village Green account – a still young company already revolutionary in the luxury apartment realm.  My direct contact? Tim Smith. Younger than me by a year but already operating at a much higher … Continued

Sheltered From Reality: We Need Real Dialogue About The North Korean Threat

Yesterday morning in Hawaii, the unthinkable seemed to be happening: A ballistic missile was incoming, the text and highway civil defense systems were warning; with fifteen minutes until impact the citizenry was implored to take cover. Many fled to interior rooms, underground parking garages and even bathtubs to await the worst. Thirty-eight agonizing minutes later, … Continued

Who Really Watches TV News?

TV news used to epitomize what we used to call “mass media.” While TV newscasts still draw audiences larger than just about anything else in news, it has become something of a niche product. Now, we have a closer look at that niche. A new study from the Pew Research Center gives us a snapshot … Continued

Three Billboards, More Life Lessons.

If you have not already seen “Three Billboards Outside Ebbing, Missouri” you should. More than just a movie with an interesting plot garnering rave reviews since its release in recent weeks, the dark comedy is also an examination into the human psyche including how we interact, judge and communicate with each people. As we prepare … Continued

Media’s “Land Of Confusion” Needs Its Own PR

The business of media ends 2017 in worse shape than it started and that’s bad news for our society. Many of the challenges are financially-driven and there are few, if any, clear ways around that. But some of the issues are driven by factors that PR has traditionally been asked to help resolve – trust … Continued