It’s been an epic week for train wreck voyeurs and internet trolls. Last Thursday, popular retail chain Build-a-Bear ran a “Pay your Age” promotion to encourage shoppers to pay only their age (thus, a three-year-old would pay $3) to create a one-of-a-kind stuffed animal of their own at a significant discount. To say it was … Continued
Author: Matt Friedman
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What happened this past week to one businessperson and community leader should never happen anywhere. Media executives and communications professionals should pay attention and agree that it crossed a line. We know that media, both traditional and social, can be powerful tools for expressing and shaping opinion. But when tactics cross over into acts of … Continued
Sometimes, journalists can write about PR better than many PR types. Case in point, this analysis from The Washington Post’s Steven Pearlstein. If you work in news or PR, or just have curiosity about what we do, please read it before continuing. Thank you. This piece reflects a trend we see far too often. Corporate … Continued
In March, Crain’s Detroit Business reporter Annalise Frank broke the news of the debut of new online streaming radio/video programming via New Media Radio. As summer progresses so too does the look and sound of shows in three different dayparts – all available live online and via the App and through podcast – including former … Continued
To survive, thrive and stand out from the competition, all mediums, including terrestrial radio, have to expertly position themselves like never before as unique destinations that offer true value propositions. That’s why this week’s piece on 910AM Superstation in Deadline Detroit misses the mark. A few thoughts follow. When the Kevin Adell-owned and operated station … Continued
While its title certainly doesn’t do anything to shed an elitist image, the new Showtime documentary series “The Fourth Estate” shows viewers, for the first time, how news is made in the unprecedented news environment that began in late January 2017. The series producers had unprecedented access to the New York Times, every day for … Continued