We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

The PR of Prime & Build-a-Bear: When Promotions Fail

It’s been an epic week for train wreck voyeurs and internet trolls. Last Thursday, popular retail chain Build-a-Bear ran a “Pay your Age” promotion to encourage shoppers to pay only their age (thus, a three-year-old would pay $3) to create a one-of-a-kind stuffed animal of their own at a significant discount. To say it was … Continued

When PR and Ad Terrorism Crossed A Line

What happened this past week to one businessperson and community leader should never happen anywhere. Media executives and communications professionals should pay attention and agree that it crossed a line. We know that media, both traditional and social, can be powerful tools for expressing and shaping opinion. But when tactics cross over into acts of … Continued

Has Corporate PR Been Reduced To Gatekeeping?

Sometimes, journalists can write about PR better than many PR types. Case in point, this analysis from The Washington Post’s Steven Pearlstein. If you work in news or PR, or just have curiosity about what we do, please read it before continuing. Thank you. This piece reflects a trend we see far too often. Corporate … Continued

“At Home With The McAllisters” Sounds, Feels Like Home

In March, Crain’s Detroit Business reporter Annalise Frank broke the news of the debut of new online streaming radio/video programming via New Media Radio. As summer progresses so too does the look and sound of shows in three different dayparts – all available live online and via the App and through podcast – including former … Continued

910AM Superstation: Balancing Controversial With Relevant

To survive, thrive and stand out from the competition, all mediums, including terrestrial radio, have to expertly position themselves like never before as unique destinations that offer true value propositions. That’s why this week’s piece on 910AM Superstation in Deadline Detroit misses the mark. A few thoughts follow. When the Kevin Adell-owned and operated station … Continued

“Fake News” Claims Revealed As Biggest Fake Of All

While its title certainly doesn’t do anything to shed an elitist image, the new Showtime documentary series “The Fourth Estate” shows viewers, for the first time, how news is made in the unprecedented news environment that began in late January 2017. The series producers had unprecedented access to the New York Times, every day for … Continued