How do you develop a career niche? Sometimes it’s about having the right experience and interest and taking advantage of the right opportunity at the right time. During a recent interview for a podcast designed to take listeners inside communications, the host asked me how I, and by extension, Tanner Friedman, got started creating crisis … Continued
Author: Matt Friedman
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Invariably, when people ask me about Tanner Friedman or the work we are doing, the subject moves to crisis communications. After all, adversity – in the workplace, in the locker room, or after hours – continues to dominate headlines and stimulate public debate. Members of our firm are often asked to comment on high profile … Continued
FARMINGTON HILLS, Mich. – Central Michigan University student Joshua Geary has joined Tanner Friedman Strategic Communications as a 2018 summer intern. In this role, Geary will learn about media relations, client communications, brand building and other facets of the public relations industry from the Tanner Friedman team. At Central Michigan University, Geary currently serves as the … Continued
After nearly 30 years of working in and around “The Media,” it’s interesting to hear the perspective of professionals from other disciplines after experiencing what it’s like to be interviewed by journalists, especially inside newsrooms. This week, I arranged for multiple interviews, editorial meetings and journalist briefings in advance of a major business event. All … Continued
A blog by Tanner Friedman Director Kim Eberhardt: Look only as far as your Facebook feed or the your 24-hour news channel of choice and you are likely to see a diversity of opinions regarding Michelle Wolf’s performance at the White House Correspondents’ Dinner. The entertainment value of her set at the Dinner, an event … Continued
File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued