Too often, organizations make the mistake of ignoring one of their most important assets in times of challenge or opportunity: their own people. Maintaining a consistent dialogue with staff is a necessary component of instilling a sense of involvement and commitment to your organization. An informed staff can be an organization’s greatest ally and brand ambassador in managing marketplace and community perception.
Tanner Friedman has helped organizations of all sizes determine the best ways to communicate to effectively to internal audiences, aimed at maintaining a positive corporate culture. Objectives often include helping employees feel included in overall operations, alleviating fears or doubts in times of crisis or encouraging acceptance of change.