Social media platforms dominate news conversations and can generate opt-in audience attention. However, these resources should not be used in a communications vacuum and require strategic, consistent, appropriate and value-added content that supports communications objectives instead of arbitrary online metrics and fads.
Tanner Friedman guides, coordinates, manages, implements, counsels and analyzes social media programs daily with and for a variety of organizations. We have given seminars on its uses throughout the region and are content specialists targeting audiences in real time with solid communications fundamentals. We’ll help you navigate the technical, strategic and ethical challenges of boosting recognition and credibility through blogging, video and photo sharing, social networking and microblogging.