Tanner Friedman Senior Account Manager Kristin Sokul shares a diversified portfolio of client experience spanning more than a decade, including those in the professional service, non-profit, education, healthcare, event-marketing, advocacy, government, technology, automotive, real estate, consumer product and traditional media sectors.
For her clients, Sokul develops, implements and advises on campaigns and projects incorporating multiple communications platforms. Her specialty areas of focus include communications strategy, media relations, branding, messaging, event promotion, expert positioning, community relations, social media, website communications and adversity communications. Her counsel and support for clients has resulted in award-winning campaigns, with clients gaining increased marketplace recognition, target audience participation and online presence.
Beginning her career with another Metro Detroit public relations agency, Sokul specialized in media relations, community relations, search marketing, product launches and event planning. There, she provided client counsel and enhanced positioning within respective industries and targeted markets—locally, regionally and across the country.
Sokul earned her bachelor’s degree from Central Michigan University, where she studied public relations and interpersonal and public communication. She graduated summa cum laude and was recognized for excellence in research and composition by the CMU Interpersonal and Public Communications department. In 2015, she was appointed to the Reach Charter Academy Board of Directors, a K-8 charter school located in Roseville, Michigan, currently serving as vice president and secretary. Sokul also has led and/or coordinated seminars throughout the region focused on organizational and online communications.