Traditional, Social Media Combine for Cool, Creamy (and Measurable) Results

Goodwill Industries of Greater Detroit operates a Ben & Jerry’s franchise in Detroit as an employment training program for local young people – part of its mission to help Metro Detroiters earn job opportunities.

Adopting a Cohesive Image, Approach

The Oakland County Animal Shelter began 2007 like most animal care and housing facilities, albeit with a key, differentiating goal: rebranding itself so that its name and public image were in line with its true modus operandi of finding homes for all adoptable pets.

New Model for a World Class Gathering

Attracting over 1 million people and more than 40,000 classic cars, The Woodward Dream Cruise is recognized as the largest one-day automotive event on the planet.

How To Build Upon Event Success

For several years, the Hispanic Business Alliance has produced the Hispanic Business Expo and Economic Summit, building it into the largest Hispanic business event in the Midwest.

UFOs Launch Terrestrial Vehicle

One of the world's largest automotive manufacturers sought to unveil a new version of an iconic model while leveraging notoriety via an annual enthusiast event that celebrates the original model. The location of the yearly convention: Roswell, New Mexico.

Airline Redemption in Blizzard Conditions

A major U.S. air carrier had, a few weeks prior, experienced a high-profile grounding of its flights due to a massive snowstorm that had resulted in stranded passengers on a grounded plane for several hours.