When GalaxE.Solutions arrived in Detroit, they sought to communicate their leading role in addressing a dramatic shift in IT, which leveled the playing field between work done offshore and that conducted onshore, such as in the Motor City.
The Oakland County Animal Shelter set for itself a key, differentiating goal: rebranding the organization so its name and public image were in line with its true modus operandi of finding homes for all adoptable pets.
A major U.S. air carrier had, a few weeks prior, experienced a high-profile grounding of its flights due to a massive snowstorm that resulted in stranded passengers on a grounded plane for several hours. Effective and strategic communication was critical.
Goodwill Industries of Greater Detroit operates a Ben & Jerry’s franchise in Detroit as an employment training program for local young people - part of its mission to help Metro Detroiters earn job opportunities. An integrated communications campaign increased sales and brand recognition.
One of the world's largest automotive manufacturers sought to unveil a new version of an iconic model, while leveraging notoriety via an annual enthusiast event that celebrates the original model. The location of the yearly convention: Roswell, New Mexico.