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Tanner Friedman and Pfizer Awarded for Innovative Reputation/Brand Management Campaign

May 05, 2010

FARMINGTON HILLS, Mich. - Tanner Friedman Strategic Communications and Pfizer Inc. were honored recently for an innovative campaign with a Gold PRoof Award in the Reputation/Brand Management category. The PRoof Awards are presented annually by the West Michigan Chapter of the Public Relations Society of America (WMPRSA). The winning campaign was executed in Wisconsin in 2009.

In the wake of negative news coverage in Wisconsin about the biopharmaceutical industry and Pfizer specifically, Pfizer's Worldwide Communications team and its strategic communications agency, Tanner Friedman, collaborated with Pfizer's sales and public affairs units to launch a targeted, multi-platform media campaign.

This project included direct engagement with news media, editorial-page outreach and radio advertising that was leveraged with special programming on-air and online. The effort elevated Pfizer's presence in Wisconsin, allowed the company's voice to be heard on issues of importance and demonstrated support for the educational role of Pfizer sales colleagues. The awards ceremony was held on April 29 at the Grand Rapids Art Museum. 

About Tanner Friedman

Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan. Visit: tannerfriedman.com.



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