Masson Joins Tanner Friedman as Account Coordinator
Jun 14, 2010
FARMINGTON HILLS, Mich. - Melissa Masson has joined Tanner Friedman Strategic Communications as Account Coordinator where she will be responsible for developing and implementing a range of traditional and social media programs as well as public relations and marketing initiatives on behalf of agency clients.
Masson interned with Tanner Friedman and returns to the east side of the state after earning her bachelor's degree in public relations and advertising from Grand Valley State University (GVSU). Over the past eight months, Masson worked with a team to create and implement a campaign for the 2010 U.S. Census that encouraged participation from in Grand Rapids area college students.
Her team's efforts earned coverage from outlets across the region and helped the initiative increase overall participation in local college students. Her experience also includes interning with a Grand Rapids-based PR firm, GVSU's Laker Late Night Programming and Ann Arbor Radio.
During her time at Grand Valley State, Masson served for two years as program director at its student-run radio station and was an active member of its PRSSA chapter, holding the position of secretary her senior year. Her internships and hands-on activities have developed a broad base of knowledge and experience related to traditional and social media, brand development and strategic marketing.
About Tanner Friedman
Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan 48334. For more on the firm, visit TannerFriedman.com.