Tanner Friedman Debuts Detroit Regional Chamber of Commerce "Elevate" Business Series
Mar 04, 2011
FARMINGTON HILLS, Mich. - The Detroit Regional Chamber, one of the nation's largest metropolitan chambers of commerce, this week helped inaugurated their "Elevate" series, featuring Tanner Friedman Strategic Communications' Co-Founder Don Tanner, speaking on taking a multi-platform approach to public relations.
The Chamber's Elevate series for small businesses aims at helping to inject smarter thinking into business through a series of workshops focused on the business areas owners need help in the most. Titled, "The Basics," Tanner reviewed the foundation - from identifying target audiences - to developing an overarching, multi-pronged marketing strategy that communicates with that audience. He also discussed the differences between marketing, advertising and PR and how to best use each tool to effectively communicate. For a link to a copy of the powerpoint presentation on SlideShare: http://www.slideshare.net/detroitchamber/don-tanner-presentation
About Tanner Friedman
Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan. For more information, please visit http://www.tannerfriedman.com.