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Collegiate Bead Company Selects Tanner Friedman as Public Relations and Marketing Partner

Jan 10, 2012

FARMINGTON HILLS, Mich. - Collegiate Bead Company has selected Tanner Friedman Strategic Communications as the growing manufacturing company's public relations and marketing communications partner. Based in Royal Oak, Mich., Collegiate Bead Co. produces American-made beads, charms, bracelets and other jewelry bearing the licensed logos of more than 150 United States colleges, universities and Greek sororities.

Tanner Friedman's support includes generating awareness for the company's exclusive product offerings and for the story of the "Made in the USA" odyssey behind Collegiate Bead Co.'s two-year search for a domestic manufacturing partner. Initial media relations efforts generated several new business opportunities for Collegiate Bead Co., including helping form a partnership with a Grand Rapids, Mich. company that is enabling rapid product line expansion, bringing in new licensing agreements and increasing sales.

"Tanner Friedman helped me see that my business had a story behind it - a story that needed to be told," said Collegiate Bead Co. owner Dave Schowalter. "They helped me put the pieces of that story together and spread the word about it. Our growth has accelerated substantially since I brought them on board." 

Collegiate Bead Co.'s products are available for sale at http://www.schoolbeads.com.

Today, Collegiate Bead Co. sells more than 100,000 college beads, sorority bracelets, charms and other jewelry annually through outlets including QVC.com, university bookstores and gift shops around the country. The high quality, hand-finished beads are made in the United States. Retailers interested in distributing Collegiate Bead Co. products will find information at http://www.collegebeadco.com or by calling (248) 515-2718.

About Tanner Friedman 

Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan. For more information, please visit tannerfriedman.com.

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