Tanner Friedman receives IABC Detroit Renaissance Award
Jul 02, 2012
FARMINGTON HILLS, Mich. - The International Association of Business Communicators (IABC), which serves as a resource for communications professionals worldwide, has honored Tanner Friedman Strategic Communications with an international Renaissance Award for outstanding public relations strategy and execution for work on behalf of GalaxE.Solutions' "Outsource to Detroit" campaign, which generated national and international attention. The award was announced at the IABC's 31st Annual Renaissance Awards Gala.
The mission of the campaign was to spread GalaxE's "Outsource to Detroit" message by promoting Detroit as a new, growing IT hub with companies such as GalaxE, Quicken Loans, Compuware and VisionIT at the forefront of innovation and employment opportunities for the region and the country. Audiences for this campaign ranged from business leaders in Detroit to key state, local and national government decision makers.
Tanner Friedman approached the comprehensive and diverse audience by communicating the vision and goals of GalaxE's message, ultimately leading to an invitation by President Obama to GalaxE CEO Tim Bryan to a White House job repatriation summit. Tanner Friedman was also able to gain widespread media coverage to publicize GalaxE's plan to hire 500 IT professionals over five years to work at the company's Campus Martius location. This included exposure from major media outlets such as USA Today, Bloomberg TV and CNN, among others. About IABC
Detroit IABC Detroit is a professional association that provides the connections and resources necessary to advance careers in communications. It is composed of approximately 200 local communicators and 15,500 professionals worldwide in more than 80 different countries. For more information, please visit detroit.iabc.com About the Renaissance Award
The Renaissance Award is presented annually to top business communicators for outstanding strategic communication, professional skills and expertise. About Tanner Friedman
Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan. For more information, please visit tannerfriedman.com.