Tanner Friedman Honored with Platinum, Gold 2013 International MarCom Awards
Nov 21, 2013
The Association of Marketing and Communication Professionals (AMCP) has awarded Tanner Friedman Strategic Communications with three 2013 International MarCom awards for its inventive efforts in communications campaigns. The team received two platinum awards and one gold award across multiple categories.
The team was awarded a platinum award for its work with the Detroit Regional Chamber during the Detroit bankruptcy announcement. Proactive collaboration between Tanner Friedman, the Chamber and Chamber President and CEO Sandy Baruah, resulted in local and national news coverage offering a more complete picture of Detroit's situation and established Baruah as a go-to spokesperson for business and economic development in Detroit.
A second platinum award was presented to the team for its media relations campaign on behalf of Bosch Automotive Service Solutions on the debut of the Bosch Power Max electric vehicle charging station. A targeted media relations campaign resulted in nationwide coverage of the low-cost charging station, including automotive, consumer and EV-focused media including USA Today, Automotive News and Wired.
Tanner Friedman earned the gold award for its GalaxE.Solutions' Love, Detroit! campaign, which showcased Detroit as a world-class city for living and leisure, as told through the words of a personal "love letter" from the city. Creative realization of the concept and logo for Love, Detroit! was a collaborative effort between Tanner Friedman and Skidmore Studio. Images displayed throughout the video, both iconic and eclectic, promoted the unique culture and entertainment of Detroit, including shots from Belle Isle, Campus Martius, downtown sports teams and more.
MarCom Awards is administered and judged by the AMCP. The international organization consists of thousands of creative professionals who oversee awards and recognition programs, provide judges and set standards for excellence.
About MarCom Awards
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals. Administered and judged by the Association of Marketing and Communication Professionals, MarCom Awards recognizes work of companies and individuals whose talent exceed a high standard of excellence and whose work serves as a benchmark for the industry.
About Tanner Friedman
Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan. For more information, please visit tannerfriedman.com.