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U.S. Automotive Industry, Department of Defense Examined in New Communications Study

Oct 16, 2007

DEARBORN, Mich. (October 16, 2007) - A new benchmarking study, "Communications Strategies and Organizational Change: A Study of the Automobile Industry," has been published by Tim Hartge, University of Michigan, Dearborn and Cindy King, Naval Postgraduate School. Hartge is also a Tanner Friedman strategist and collaborator.

The new study examines the U.S. Auto industry, which has striking organizational similarities to the Department of Defense, and explores communications strategies for managing change during organizational transformation. Findings were based on qualitative interviews with executives, senior managers, and managers from General Motors Corporation, Ford Motor Company, DaimlerChrysler, Toyota Corporation and Naval Aviation Enterprise.

Extensive interviews with senior executives and mid-level managers explored both successful and unsuccessful communication strategies, including: Leadership qualities needed in change leaders; delivery strategies for managing change communications; and cultural adaptations necessary for aligning the organization with desired outcomes.

For a complete look at this study, visit: Links: Center for Defense Management Reform http://www.defensereform.org Research Findings: http://www.defensereform.org/_files/FY2007/NPS-CDMR-GM-07-001.pdf http://defensereform.org/_files/FY2007/NPS-CDMR-GM-07-001.pdf 

About Tanner Friedman

Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan 48334. The firm�s Web site can be found at www.tannerfriedman.com.

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