Tanner Friedman
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Skidmore Nets Prestigious Interactive Award For TannerFriedman.com

Jan 23, 2009

Royal Oak, Michigan - Skidmore, a Royal Oak creative studio, has been honored with a W3 Silver Award for its innovative creative work on behalf of Farmington Hills, Michigan-based Tanner Friedman. Specifically, Skidmore conceptualized, designed and programmed the strategic communication firm's web site: TannerFriedman.com.

Judged and awarded by the International Academy of the Visual Arts, the W3 Awards honor creative excellence on the web including sites, marketing programs and video work created for the Internet. Winners were chosen from more than 2,700 entries in a range of categories. ADWEEK Magazines is among the awards' sponsors/partners.

"When it comes to web sites, a lot of companies talk about social media and innovative design but Tanner Friedman stepped up and outside their comfort zone to realize both," said Tim Smith, president of Skidmore. "They embraced navigation that is not ordinary and committed to a blog that maintains fresh, regularly updated content. The end result is a site that is both interesting to look at and read. It is no surprise they have a loyal following while also attracting thousands of unique visitors." 

Said Don Tanner, partner, Tanner Friedman, "Skidmore truly wowed us with all aspects of the site, from imagery to interactivity. Not only is the site compelling, artistic and intuitive, it is absolutely different than anything else out there. TannerFriedman.com also allows for outstanding and ongoing 2-way communication with current and potential clients. It is Web 2.0 at its best." 

Skidmore began creating innovative and challenging design and illustration in Detroit in the late 1950s and is one of the largest creative studios of its kind in the country. The studio, which works with Detroit's most respected advertising agencies and direct clients, offers a comprehensive range of creative services including interactive design and programming, communication design and branding, communications planning, illustration and retouching. Visit skidmorestudio.com. 

About Tanner Friedman

Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. For more on the firm, visit TannerFriedman.com.

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