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Tanner Friedman, Pfizer Awarded Best in Show and Gold Award

May 14, 2009

FARMINGTON HILLS, Mich. - Tanner Friedman Strategic Communications and Pfizer Inc. were honored Thursday by the West Michigan Chapter of the Public Relations Society of America (WMPRSA) at the 24th annual PRoof Awards ceremony in Grand Rapids.

WMPRSA highlighted each company's strategic role in reversing negative perceptions of Pfizer when the company closed two research and development sites in Michigan last year. The two companies shared the 2009 Best in Show award, in addition to a Gold award for reputation/image management in the campaign category.

The awards listing is below: PRoof PRemier (Best in Show) Pfizer Inc. and Tanner Friedman  Scientific Equipment Donation Campaign. While closing two R&D sites in Michigan in 2008, Pfizer Inc. donated $6 million worth of scientific equipment and laboratory supplies to research-based universities, biotech startups and secondary schools.

The effort by Pfizer and Tanner Friedman helped turn around negative perceptions of the company, and set the standard for communicating the company's ongoing presence in Michigan. Campaign Category Winners Gold Award, Reputation/Image-Pfizer Inc. and Tanner Friedman for the Pfizer Scientific Equipment Donation Campaign A public relations campaign by Pfizer Worldwide Communications and Tanner Friedman centered around a $6 million donation of scientific equipment by Pfizer Inc. changed negative perceptions of the company, set the standard for corporate citizenship around site closings, and provided a platform for communicating Pfizer's continuing presence in Michigan. The awards ceremony was held on April 30 at the B.O.B. in Grand Rapids. 

About Tanner Friedman


Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan. Visit:

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