Tanner Friedman
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Tanner Friedman to Promote Clik Clac

Jul 25, 2009

FARMINGTON HILLS, Mich., - Inventor Noel Thompson, a Rochester Hills-based technology entrepreneur, has chosen Tanner Friedman Strategic Communications to promote Clik Clac, (Calculated Link Associated Commerce), a new concept in merging TV, Internet and home-shopping.

Clik Clac will enable users to point their remotes at a TV screen to obtain additional information and purchase options on consumer items, (i.e. a pair of shoes or sunglasses) seen on regular television programming, from sitcoms to sporting events.

With a provisional patent, Clik Clac will move next to the physical development phase All items in a TV show or DVD will be tagged with sensors, allowing a mouse-like cursor to be used to shop wirelessly from home, without interrupting programming. Viewers can take a "snap shot" of a scene, and upon completion of an episode or movie, revisit the picture to look up products for purchase. The new technology also has potential applications in a myriad of other sectors, including military, education and medicine.

Tanner Friedman will work to publicize the innovation, which has potential to completely alter the landscape of e-commerce, interactive marketing and product placement. Thompson is also the president of Rochester Hills-based DPro Marketing, an interactive marketing company that merges Web with innovative and integrated multi-media promotional campaigns. 

About Tanner Friedman

Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan. Visit tannerfriedman.com.

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