Tanner Friedman
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Public Relations

We achieve business objectives by building and reinforcing the internal and external relationships that raise awareness for a client's distinctions and solidify an enhanced image. Collaboratively identified goals are achieved through carefully selected tactics that earn recognition for the client, communicate its messages and leverage reputation-building opportunities.

Approaches

  • Develop and refine messaging, as well as train spokesperson(s), to communicate effectively and appropriately
  • Position company experts in feature profiles, trend interviews, industry analysis, quotes and community leadership coverage
  • Increase corporate visibility through appearances at civic forums, industry conferences, media roundtables and/or involvement in government programs
  • Place bylined articles, guest commentaries and feature articles for traditional, online and trade media
  • Compose speeches and broker invitations to bring leaders to appropriate audiences
  • Organize internal communications that motivate, manage change and assure consistency on platforms including presentations, newsletters and electronic communications
  • Submit entries for industry awards, media recognition lists, community honors
  • Foster and initiate Community Partnership Development and Strategic Philanthropy, such as sponsorships, board memberships and major gifts

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