Tanner Friedman
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Media Relations

Though newsrooms continue to shrink, traditional media outlets still hold significant influence as one of the most credible sources for endorsing people, services or new ideas and developments with news, feature or trend coverage. However, it is increasingly important to know what and how to pitch - and to whom.

We are adept at “packaging” news, identifying new angles for specific focus areas and strategically disseminating it to targeted news sources. We maintain close relationships with key decision makers, who in turn, trust our recommendations and ability to streamline getting them valuable, accurate information about our clients for their print, broadcast and online stories.

Approaches

  • Arrange introductions, interviews and news events that produce results
  • Target media widely, including business news desks, lifestyle writers, feature columnists, entertainment reporters, reviewers, bloggers and suburban news bureaus
  • Capitalize on longstanding relationships with assignment editors, columnists, broadcasters and beat writers across our state, and the country, where two-way information exchanges have resulted in journalists regularly contacting us, seeking experts on particular topics
  • Forge new relationships with media decision makers, establishing trust and paving the way for valuable client opportunities

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