Tanner Friedman
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Media Training

Owners, CEOs, senior executives and division heads are ideal interview sources to build or repair a company’s credibility in the public eye - when they're well prepared and comfortable. Even polished public speakers and professional spokespeople can benefit from learning to deliver succinct, memorable quotes that are "on message" and practicing replies to difficult questions that don't appear evasive or defensive.

Working with or as journalists for many years, we understand how reporters probe for answers and what questions they will ask. As professional communicators, we know the types of speech and body language that build confidence. That lets us design personalized, meaningful preparation for interviews, news conferences, panel discussions, forums and other appearances. Our training sessions offer a safe environment where clients can make mistakes and learn from them, without affecting their reputation.

Approaches

  • Lead customized participatory training sessions for individuals or groups, mirroring real-world scenarios, by anticipating likely topics, possible pitfalls and potential ambushes
  • Enact simulated interviews including hardball questions and follow-ups that let participants gain experience, master talking points, finesse troublesome topics and display comfortable body language
  • Record sessions to help executives condense replies, examine posture and refine a conversational tone with video replays
  • Customize programs for each session to focus on client-tailored needs and specific media roles

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