Social Media Strategy
Digital communications tools are constantly evolving as powerful, precise, real-time opportunities for organizations to build their brands, tell their own stories and participate in the 21st century marketplace. So, too, are the expectations of consumers who expect information to be available when, where and how they want it. In addition to reaching select audiences on their own terms, new communication technology positions adopters as progressive leaders in sharing information, forming opinions and making decisions. However, these resources should not be used in a communications vacuum and require strategic, consistent and valuable content.
Tanner Friedman coordinates, implements and instructs social media programs daily for a variety of organizations and has given seminars on its uses throughout the region. We navigate the technical and ethical challenges of boosting recognition and credibility through blogging, video and photo sharing, social networking and microblogging. Our expertise also extends to organic Search Engine Optimization, which is vital to understanding how Google, Yahoo, Bing and other sites rank pages and blogs.
Each approach allows direct conversations with niche audiences. Knowledgeable counsel is essential to avoid missteps as ethical boundaries emerge alongside the technology.