Tanner Friedman
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Adversity Management & Crisis Communications

The most successful survivors of the scrutinizing public and media eyes, especially in the age of instant information and opinion formation, are those who are fully prepared to appropriately respond to their inquiries and inject their voices into the dialogue. Tanner Friedman collaborates with senior management and legal advisers to guide clients through situations that threaten a company's reputation and finances.

We help determine what facts are available and what messages will best resonate with the audiences who need to hear them. Prompt, thoughtful actions are essential to show openness, responsiveness, sensitivity and trustworthiness. Ignoring the situation, creating “spin” or “being unavailable for comment” simply don’t apply in today’s fast-paced, tech-savvy environment. We help separate the fact from myth, or often, downright fiction.


  • Establish a proactive crisis response plan and internal procedures to prepare staff for the potential of a crisis situation
  • Formulate appropriate messaging to answer a crisis situation, while adhering to limitations set by legal counsel
  • Engage company spokesperson(s) in Media Training to provide solid preparation to respond to tough questions
  • Identify appropriate communications tactics and select necessary audiences to receive information
  • Craft and issue official statements on behalf of management and answer journalists' questions, when necessary
  • Recommend steps for direct communication with public officials, affected communities, employees, suppliers, customers, analysts and any additional stakeholders

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