We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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This Friday, Dwayne “The Rock” Johnson’s decades long dream of bringing DC Comics character Black Adam to the silver screen finally becomes a reality. But will it sell? Despite a range of challenges, Warner (DC’s parent company) is pulling out all the promotional and marketing stops aimed at ensuring exactly that. The primary challenge here? … Continued