We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.
Ask any successful business owner the secret of their success and they should answer: their employees. Clients and customers are vital, of course, and a bottom line in the black is integral to long-term vitality and viability. But employees really make it all possible. All of that is important to consider, particularly in today’s climate. … Continued
Downtown Detroit was packed with fun on Friday night. Traffic was backed up for miles because of concerts, NBA action and sold-out restaurants. But in a classroom inside the otherwise dark Mike Ilitch School of Business at Wayne State University a group of working professionals wasn’t heading to any of those destinations. They were in … Continued
Companies get bought and sold every day. Sometimes, they actually merge. But you wouldn’t know it by much of their communications language. It seems nobody wants to admit that they’re being bought or sold anymore. This is especially challenging in health care, where nonprofits are involved. But in the for-profit world, when someone is buying … Continued
Let’s get something straight off the top: It shouldn’t take 11 years for any company to address and deal with sexual assault allegations. But considering it did take that long for the National Hockey League’s Chicago Blackhawks to learn what happened in 2010 and, today, communicate the action taken the team is taking after full … Continued
How did you get through the past 12 months? For us, it was about experience in helping clients through change. Read more on change communications, social media execution during a time of adversity, and more in Tanner Friedman’s 2021 Q1 Update.
As many professionals transitioned from in-person business card exchanges to virtual networking over the last year, LinkedIn, perhaps more than any other social media platform, has allowed meaningful collaboration and relationship-building to continue from our remote work locations. While the pandemic has certainly impacted our “where” and “when”, we still have our “why” – our … Continued