We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

A New Example Of Actual Fake News

You can’t make this stuff up. Even if you tried, you wouldn’t go as far as real life did. But it really did happen. And that means it could happen again. A few weeks ago, I got a call from a client I hadn’t worked with in years. They received an email inquiry from someone … Continued

Terror Attack News Coverage Should Learn From Crisis PR

“Get the widow on the set! We need dirty laundry.” Don Henley’s “Dirty Laundry,” which offered biting criticism of broadcast news, along with some nice guitar solos, is now 41 years-old. The lyrics came to mind this week as 10 million of us in Michigan experienced an act of terrorism even though that isn’t how … Continued

Radio Station Return A Fun Media Moment, At Least

The closest thing to a time machine may have been invented by, of all people, those who run a once-bankrupt media company. But will it be good for business? For now, I don’t really care because I’m really enjoying it as it’s getting started. 99X is back on the radio in Atlanta and, well, everywhere. … Continued

Media Layoffs Are Different This Time

If you’re looking at layoffs in the media business as some kind of “win” for your political agenda, you’re reading the wrong piece. This is an objective view of a situation that isn’t good for anyone but requires a different level of perspective than ever before. If you work in the PR business and survived … Continued

The CNN You’re Nostalgic For Isn’t Coming Back

In the media business, on social media and among news consumers, every week seems to bring more conversation about the future of CNN. Is there life for a cable news channel (or at least what passes for one today) in “the middle?” Who will be the personalities who will drive it, now that everything in … Continued

Success In Broadcasting Takes Broadcasters

One of the great things about working with clients for many years can be the conversations. It’s the shoptalk that can’t usually happen in a meeting. Over the weekend, I got one of those calls. It was a burning question from Rich Homberg, the General Manager of Detroit Public TV. Sometimes, we talk about TV. … Continued