Leading a half-day media relations workshop just last week for communicators from across the country, we challenged them all to make necessary cuts. They, like all of us, need to cut their media lists. They need to send their pitches and releases to fewer journalists. Really. As soon as possible. PR is in a crisis … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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In looking at how the O.J. Simpson case changed media and changed careers 25 years ago, the stories of those who worked at the enormous media compound outside the Criminal Courts Building in Downtown Los Angeles in 1994 and 1995 – known as “Camp O.J.” – are among the most fascinating. To share one of … Continued
25 years ago, using a primitive, pre-Windows newsroom computer system, I could type “lower 1/3” graphic information for the name Erwin Chemerinsky with the same speed as I could Johnnie Cochran. In putting together nightly recaps of the O.J. Simpson trial, using network interviews, I knew I could always count on a soundbite from the … Continued
We’ve told you how more than 1,000 newspapers across the country have closed in the past decade. We’ve also told you how despite the fact that a Harvard researcher predicts half of newspapers that survived will last less than another decade, 71% of news consumers think the media business is healthy. There’s a big disconnect … Continued
Virtually everyone has heard the term “podcast” and more and more people are listening to them everyday. Still, as with the “blog” ten years ago, podcasts have and are continuing to emerge as an important medium for audio content downloaded by listeners/subscribers wherever and whenever it is most convenient. So, who exactly is listening, where … Continued
Going for a walk on a summer morning and listening to a podcast helped put things into perspective. Richard Deitsch of The Athletic hosts a podcast that has become part of my weekend routine. He talks, in-depth, about media and trends to professionals who happen to cover sports. This week, he focused on two journalists, … Continued