We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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To Understand Media Today, Here’s What You Need To Understand

It’s been a week since I first read about the new media consumption survey from the University of Mississippi and it it feels even more relevant today, in light of the reaction of the White House Correspondents’ dinner incident than it did even a week ago. You can read it here. The survey goes into … Continued

The Media Generation Gap: Understand Why 55 Matters

It’s amazing that I’m still in meetings in 2026 hearing someone say, when discussing the continued splintering of the media audience “Well, Walter Cronkite isn’t bringing us together anymore.” Cronkite’s last broadcast was March 6, 1981. I’m in the waning months of living in the “coveted” 25-54 age demographic and I was 9 years old … Continued

Fasten Your PR Seatbelt In 2025

Somehow, for the past 20 years, no matter how choppy things get in the media business, the water has been inviting, calm and warm, relatively speaking, in the PR business. But it sure seems like 2025 is going to be the year when change is going to catch up to the PR business. There are … Continued