We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

The King Isn’t Dead: Why Bud Stole The Super Bowl Show

During and after the Super Bowl, there are about as many armchair ad analysts as there are would-be football coaches. That’s why we try to go deeper and examine (especially when we would gather in the office on Monday morning), whose Sunday spend would help or even hurt a reputation. PR should be part of … Continued

Explore Radio’s Role In Capitol Riot

It may not be true in politics, but it is in real life: Just because you’re a fan of something doesn’t mean it’s beyond reproach. I’m a fan of radio. It’s what started me, at a young age, on my path to a career in communications. It is, or was before the pandemic, my companion, … Continued

Thank You To A Retiring Role Model

In more than 50 years of covering news on the radio in Detroit, Dick Haefner has reported on every possible type of story in what’s arguably the nation’s best all-around news market. But he has never been one to make the story about him. That’s OK. Before he retires from full-time work, after serving as … Continued

A Week Before The Election, There’s Unity. About TV.

It has been 20 years since NBC’s Tim Russert created a memorable moment on Election Night. Trying to help his audience make sense of electoral college math, he used a white board and markers, along with the visual and personality power of the television medium, to emphasize the “need to know” points. It made for … Continued

Crisis Brings Collaboration That Should Be A Media Model

Every once in while, we get to work on something that’s truly exemplary. This is one of those projects. Some of the fiercest competitors in media are laying down their arms, so to speak, for the greater good. It has been a privilege to help communicate this first-of-its-kind effort and it’s worth sharing throughout our … Continued