Every once in while, we get to work on something that’s truly exemplary. This is one of those projects. Some of the fiercest competitors in media are laying down their arms, so to speak, for the greater good. It has been a privilege to help communicate this first-of-its-kind effort and it’s worth sharing throughout our … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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During these days filled with uncertainty, there’s one sure thing we can share from our vantage point. Journalists are working harder than ever to bring you the information that the audience numbers prove you’re relying upon to stay informed to what’s going on outside your home. In many cases, they are also doing their jobs … Continued
It’s times like these you learn to live again It’s times like these you give and give again It’s times like these you learn to love again It’s times like these time and time again. -Foo Fighters In times of crisis, true leaders distinguish themselves. In how they interact and guide their colleagues. In how … Continued
In this continued age of personal media, it’s harder than ever to determine what content actually draws the biggest audiences. As media analysts, we need to study the numbers to get outside our personal bubbles to look objectively at what now qualifies as a “mass audience.” As is often the case in March, TV ratings … Continued
Sometimes, the defense mechanism of humor is the only way to get through a tough situation. Whether PR types want to admit it or not, the continued contraction and consolidation of the media industry, resulting in annual job cuts, presents a tough situation for anyone wanting to attempt to make news. So when I’m asked … Continued
As we near the end of another year the predictions are starting to trickle out for 2020. So, it is not surprising that Rolling Stone would examine the world of streaming music and posit whether, after a decade of remaining relatively flat, we will see a price hike in the days, weeks and months ahead. … Continued