It’s the time of the year when communicators are starting to think about plans for 2024. But if you really want to understand the media business, it’s important to look ahead to 2025. The commercial local TV business already is. From what we’re hearing, the large corporations that own the most local stations are forecasting … Continued
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In the media business, when the media company itself becomes the focus of news, the corporate suits tend to do what makes the company’s journalist employees’ eyes roll. It’s almost always some version of “we don’t comment on personnel matters.” It rarely follows the fundamentals of effective external or internal communication. But this story is … Continued
You can’t make this stuff up. Even if you tried, you wouldn’t go as far as real life did. But it really did happen. And that means it could happen again. A few weeks ago, I got a call from a client I hadn’t worked with in years. They received an email inquiry from someone … Continued
“Get the widow on the set! We need dirty laundry.” Don Henley’s “Dirty Laundry,” which offered biting criticism of broadcast news, along with some nice guitar solos, is now 41 years-old. The lyrics came to mind this week as 10 million of us in Michigan experienced an act of terrorism even though that isn’t how … Continued
The closest thing to a time machine may have been invented by, of all people, those who run a once-bankrupt media company. But will it be good for business? For now, I don’t really care because I’m really enjoying it as it’s getting started. 99X is back on the radio in Atlanta and, well, everywhere. … Continued
If you’re looking at layoffs in the media business as some kind of “win” for your political agenda, you’re reading the wrong piece. This is an objective view of a situation that isn’t good for anyone but requires a different level of perspective than ever before. If you work in the PR business and survived … Continued