We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Uncertainty reigns in communications right now as we keep concurrent eyes on the big factors of how we make a living: audience trends, revenue, technology and, for the first time, policies and actions of the federal government. Sure, we can postulate, as I did a few weeks ago when trying to provide insight on how … Continued
Somehow, for the past 20 years, no matter how choppy things get in the media business, the water has been inviting, calm and warm, relatively speaking, in the PR business. But it sure seems like 2025 is going to be the year when change is going to catch up to the PR business. There are … Continued
We are all aware of how Artificial Intelligence is entering or at least touching virtually all areas and phases of industry. In the medical field, in automotive and in communications. A good thing? Not necessarily. In recent days a radio station in Poland, attempting to “go” entirely AI while firing its staff ended its artificial … Continued
It was an unexpected line in a conversation from a potential PR client: “We’re going to want some news coverage. I don’t believe any of that anymore, but we’re going to want it.” But maybe I shouldn’t have been surprised when he said it to me a few weeks ago. The trends sure point in … Continued
On August 26, 2024, WCBS-AM will no longer exist. Even after writing about media change for more than 15 years, that sentence didn’t seem real as I was typing it. It’s tough to come up with an analogy to fit this situation. A corporation emerging from bankruptcy has killed the nation’s first all-news radio station. … Continued
Many seem to want to write off traditional radio with refrains such as, “Everyone is listening to their iPhones,” or, “I only listen to podcasts.” Yet, a new research study takes an interesting look at in-car consumption with data that begs to differ. Each year, and for the past decade, respected Edison Research has surveyed … Continued