We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Right Now, It’s Time For Communicators To Look To Hungary. Again.

If you make a living in communications, value news that’s independent from government control or just care about how your tax dollars are being spent, it’s time to start trying to understand what happened in Hungary. Again. In February of last year, at the dawn of the new Presidential administration, I wrote about the playbook … Continued

Anchors Away: Thoughts After Watching The Anchorless TV Newscasts

When one of the largest owners of local TV stations in the country started doing a newscast without anchors, it understandably caused a lot of consternation, concern and criticism from those inside and those who used to be inside “The Business.” Scripps, which owns 62 stations in 43 markets, recently announced it would lay off … Continued

The Truths About 60 Minutes and Scott Pelley

All of these things are simultaneously true: -60 Minutes is the most watched news program in the country. Even with all of the changes in media consumption, it still attracts 9 million viewers per week via “linear” (traditional) TV. That’s triple the audience of the highest-rated opinion-disguised-as-news Fox News Channel evening programming and as much … Continued

The End of CBS Radio News: Will Media Habits Survive?

Would you call it a habit if you can’t be in the car, driving, looking at the clock and see that it’s approaching the top of a new hour without feeling like you need to turn from music or talk or sports or whatever to hear the news from CBS Radio? A compulsion? Is it … Continued

To Understand Media Today, Here’s What You Need To Understand

It’s been a week since I first read about the new media consumption survey from the University of Mississippi and it it feels even more relevant today, in light of the reaction of the White House Correspondents’ dinner incident than it did even a week ago. You can read it here. The survey goes into … Continued

The Media Generation Gap: Understand Why 55 Matters

It’s amazing that I’m still in meetings in 2026 hearing someone say, when discussing the continued splintering of the media audience “Well, Walter Cronkite isn’t bringing us together anymore.” Cronkite’s last broadcast was March 6, 1981. I’m in the waning months of living in the “coveted” 25-54 age demographic and I was 9 years old … Continued