We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Many seem to want to write off traditional radio with refrains such as, “Everyone is listening to their iPhones,” or, “I only listen to podcasts.” Yet, a new research study takes an interesting look at in-car consumption with data that begs to differ. Each year, and for the past decade, respected Edison Research has surveyed … Continued
There is perhaps no hotter topic spanning communications or science than A.I., with views as far-ranging as the applications it can put toward. As the debate continues as to its merits and pitfalls, A.I. does have its place in aiding and augmenting human capabilities. Where it often falls down is in trying to entirely replace, … Continued
What’s in a name? In the case of Pine Knob, a lot. And, with the announcement of its historic return to roots, there is much to celebrate as we look (and listen) back and ahead. Of course, there has always been more to this venue than merely its name and iconic sunset/hill/tree logo. After officially … Continued
As we near the end of another year the predictions are starting to trickle out for 2020. So, it is not surprising that Rolling Stone would examine the world of streaming music and posit whether, after a decade of remaining relatively flat, we will see a price hike in the days, weeks and months ahead. … Continued
From the moment we first developed our agency’s mission, vision and direction nearly 12 years ago, we knew our “strategic communications” moniker meant focusing on helping our clients tell their stories. And the key to overall success in those subsequent years has been guiding those clients to communicate in an honest, authentic way, within a … Continued
File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued