From the moment we first developed our agency’s mission, vision and direction nearly 12 years ago, we knew our “strategic communications” moniker meant focusing on helping our clients tell their stories. And the key to overall success in those subsequent years has been guiding those clients to communicate in an honest, authentic way, within a … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.
File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued
As the wave of Baby Boomers leaving TV news while still at the top of their games continues, Stephen Clark wants his audience to know that he’s leaving WXYZ-TV in Detroit this week in a scenario that is one-of-a-kind. After 16 years at the anchor desk, he told us last week “To me, Detroit has … Continued
Ever wonder why Christmas music seems to start so early each year? It’s all about dollars and, if you’ll pardon the pun, ‘sense’ with Crain’s Detroit Business reporter Bill Shea taking a look in this week’s issue. His comprehensive examination shows that stations such as WNIC play more of such music because more of us listen, … Continued
Time was you listened to your favorite music radio station who would play a new single from a forthcoming album while keeping you informed of the album release date (which your local record store also typically listed on a sign board weeks in advance in their shop). New album is released, head to record store, … Continued
There are very fewer “nevers” in the PR business. One of them, at least for you, should be “never deny media credentials out of spite.” Kid Rock, scheduled to open the new Little Caesars Arena in Detroit with a string of concerts didn’t like a column in the Detroit Free Press, so he and/or his … Continued