We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Music To Our Ears: Pine Knob

What’s in a name? In the case of Pine Knob, a lot. And, with the announcement of its historic return to roots, there is much to celebrate as we look (and listen) back and ahead. Of course, there has always been more to this venue than merely its name and iconic sunset/hill/tree logo. After officially … Continued

Toy Story 4: A Lesson in Moving On

I recently enjoyed the latest chapter in the incredibly imaginative and heartwarming story that is the Toy Story saga – Toy Story 4. I don’t think it’s a major spoiler to reveal that Woody, voiced by Tom Hanks, is feeling a little lost and maybe not so useful anymore. Woody is no longer the confident … Continued

Rocket Man: A Musical Story Worth (Re)Discovering

From the moment we first developed our agency’s mission, vision and direction nearly 12 years ago, we knew our “strategic communications” moniker meant focusing on helping our clients tell their stories. And the key to overall success in those subsequent years has been guiding those clients to communicate in an honest, authentic way, within a … Continued

Timing is Everything for Breaking Benjamin’s “Ember”

File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued

Kid Rock Performs A Rare PR “Never”

There are very fewer “nevers” in the PR business. One of them, at least for you, should be “never deny media credentials out of spite.” Kid Rock, scheduled to open the new Little Caesars Arena in Detroit with a string of concerts didn’t like a column in the Detroit Free Press, so he and/or his … Continued

Roger Waters Delivers Another Brick In His Legacy

With all due respect to the Beatles, if he didn’t invent the concept album he certainly perfected it.  First with Pink Floyd and later as a solo artist, Roger Waters has never been shy about expressing his emotions – if not kicking his audience in the teeth with them.  His latest rock LP released on … Continued