We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

WLLZ “Detroit’s Wheels” Rolls Again

The Detroit airwaves just got a bit more interesting today with yet another format change that is one part nostalgia and another part Lazarus. WLLZ-FM “Detroit’s Wheels” has returned – same bat time, albeit different bat channel (and musical approach).  It’s worth both an historic as well as contemporary look. WLLZ, as most know, was … Continued

Relax. Soft Rock Radio Returns to Detroit

Today in Detroit radio what’s old is new again. After switching briefly to Christmas music over the weekend, 98.7 AMP Radio has a new moniker and format: “The Breeze.” Parent Entercom is celebrating the move away from Hit to Adult Contemporary music by playing 10,000 songs nonstop. It’s a move that makes sense for many … Continued

“At Home With The McAllisters” Sounds, Feels Like Home

In March, Crain’s Detroit Business reporter Annalise Frank broke the news of the debut of new online streaming radio/video programming via New Media Radio. As summer progresses so too does the look and sound of shows in three different dayparts – all available live online and via the App and through podcast – including former … Continued

910AM Superstation: Balancing Controversial With Relevant

To survive, thrive and stand out from the competition, all mediums, including terrestrial radio, have to expertly position themselves like never before as unique destinations that offer true value propositions. That’s why this week’s piece on 910AM Superstation in Deadline Detroit misses the mark. A few thoughts follow. When the Kevin Adell-owned and operated station … Continued

Our Heroes Are Still A Part Of Us

If you’re lucky, as I have been, your career can be shaped by mentors, role models and heroes. But what’s a hero? Many in the field of communications should be able to relate to this. A hero isn’t someone who necessarily took you under their wing. A hero isn’t someone you worked closely enough with … Continued

For Radio: It’s the Most Wonderful Time of the Year

Ever wonder why Christmas music seems to start so early each year? It’s all about dollars and, if you’ll pardon the pun, ‘sense’ with Crain’s Detroit Business reporter Bill Shea taking a look in this week’s issue. His comprehensive examination shows that stations such as WNIC play more of such music because more of us listen, … Continued