We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

The Consequence of “No Comment”

HBO’s Real Sports, a news magazine show focused on sports and sports-adjacent stories, recently turned its focus to Detroit with a report about the much-maligned District Detroit. District Detroit is the area surrounding Little Caesars Arena, home to the Detroit Red Wings and Detroit Pistons, and owned by the Ilitch family, founders of Little Caesars … Continued

PR Was The First Win of The Yzerman Era

Amid the euphoria of Detroit Red Wings great Steve Yzerman returning to the franchise as its general manager is an impressive piece of PR. The team controlled the announcement of its own news as much as any organization could be possibly be expected to own a story of this magnitude, in this environment. Unless you’re … Continued

Alliance of American Football: An Alliance Dissolved

Oh, the best laid plans. When it was first announced earlier this year, the Alliance of American Football, a new upstart professional football league poised for Spring play, sounded like it had its act together – from branding to promotion to strategy to, most importantly, a viable business model. Yet, despite all of that, it … Continued

Are You Ready For Some (Spring) Pro Football?

As I write this the Bears are battling the Eagles in something us Lions fans are not very accustomed to: a playoff game. Before we know it, the February Super Bowl will be a distant memory to be followed as usual by a many-month gridiron hiatus broken only by the April draft and summer camps. … Continued

Even With Media Change, Baseball Announcers Matter

As much as media has changed dramatically in recent years, the bond between longtime baseball broadcasters and even casual baseball fans remains as strong as ever. We have seen that here in Detroit in recent weeks after public reports of conflict, suspension and now the termination of the long-running Tigers TV broadcast duo, Mario Impemba … Continued

Ohio State Didn’t Get Shut Out, But Still Badly Lost At PR

There’s a saying, widely used by coaches, that I’ve used both with my family and with clients during tough times. “Adversity doesn’t build character. It reveals character.” Ohio State University, its Athletic Department and its head football coach, Urban Meyer have been challenged by recent adversity. Last night, that may have dangerously revealed Meyer’s character … Continued