We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.
Back ten years ago, before the term was hijacked by a certain elected official and his followers who want you to think anything negative about him or them shouldn’t be trusted, “Fake News” was a true online scourge. Social media was filled with fiction, designed to try to sway your vote in the 2016 election. … Continued
We aim to keep you updated on the changes in the media business with a view from the inside, or as close as we can get. Now, we introduce you to a journalist trying to do something really different. Justin Rogers was the Detroit Lions/NFL beat writer for The Detroit News, a job he previously … Continued
It would be so much easier to explain why the regional sports TV networks owned by Sinclair division Diamond Sports known to viewers as “Bally Sports” aren’t on Comcast, the giant cable company known to its remaining customers as “Xfinity” if there was someone to root for other than the baseball team you can’t watch … Continued
I can’t remember when it started, but now I hear it several times a year. I’ll get a call from a potential client, or more regularly their legal counsel, worried about a “hit piece” they think is coming in the form of a news story. I try to explain to them that, in reality, there’s … Continued
As the Detroit Lions head to San Francisco for this weekend’s NFC Championship Game, they have created a literal phenomenon born not just of winning but by a range of additional factors necessary for creating same. In and out of sports theirs is a recipe often attempted but rarely duplicated. In the field of marketing … Continued
As we eagerly await the kickoff of today’s Detroit Lions game against the Seahawks, I thought it a time apropos to call out, in a positive way, the PR machine that is the National Football League and the new Netflix series “Quarterback.” It is a study in effective story-telling that is worth a closer look. … Continued