We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

USFL 2.0 – Play to Strengths, Learn from Mistakes

Not to pile on but many Detroit pro football fans are looking beyond this season to better things ahead in 2022.  A top draft pick appears to be in the cards for the Lions next Spring but even more interestingly is the announcement this past week of the return of the storied USFL (United States … Continued

NHL Team’s Crisis Response: What To Remember

Let’s get something straight off the top: It shouldn’t take 11 years for any company to address and deal with sexual assault allegations. But considering it did take that long for the National Hockey League’s Chicago Blackhawks to learn what happened in 2010 and, today, communicate the action taken the team is taking after full … Continued

It’s The Hardest Thing To Do In PR, Cleveland Is Pulling It Off

When you add it all up, there’s nothing harder to do in PR than successfully communicate a company name change. That’s especially true when it’s not just the name, but also a visual identity, including a logo. Why? In no particular order, these adages combine for a challenge that tops all the rest. Change is … Continued

Confusing TV Channel Name Change Explained

Amid all of the changes in the media business in the last decade or so, I’ve never been asked as much about one even before it happens. On March 31st, all of the Fox Sports-branded regional sports networks (RSNs) around the country will change their name to “Bally Sports.” Viewers just can’t seem to understand … Continued

The King Isn’t Dead: Why Bud Stole The Super Bowl Show

During and after the Super Bowl, there are about as many armchair ad analysts as there are would-be football coaches. That’s why we try to go deeper and examine (especially when we would gather in the office on Monday morning), whose Sunday spend would help or even hurt a reputation. PR should be part of … Continued

Astros’ Press Conference Strikes Out

As Major League Baseball officially begins full-squad spring training it was painfully apparent today that the Houston Astros could use more media training and, more importantly, contrition and sincerity as they officially addressed their sign stealing cheating scandal in front of the media. The league, meanwhile, is not doing much better. Led by team owner … Continued