There’s an old saying in broadcasting. It probably started in radio. When you get into that business, especially on the air, you need to know there are two kinds of broadcasters. Those who have been fired. And those who will be fired. Nobody reinforced the lessons about the realities of the radio business than the … Continued
Author: Kristin Sokul
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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With the turn of a decade and new resolutions afoot, many organizations are rolling out or enhancing their Instagram accounts in the hopes they can reach the modern-day consumer, and yet, they’re using dated strategies to populate their feeds. For your brand to stand out while users swipe up, zoom in or double tap, Preview shared … Continued
If there’s one thing about the reaction to the remarks made by a Michigan State Senator to a journalist this week can teach us, it’s that the already significant differences between political PR and business PR are widening. As the days pass, the story involving Peter Lucido grows, receiving national and international attention. As frequent … Continued
When I first entered the world of radio in what seems like another life, I did so because of the intrigue I always had for the medium. I loved to listen to the music of the day but, just as much, I was drawn to the on-air personalities – the talented broadcasters working behind the … Continued
FARMINGTON HILLS, Mich. – Leah Higgins, a junior at the University of Michigan-Dearborn, has joined the Tanner Friedman team as an intern for winter 2020. Throughout her internship with Tanner Friedman, Higgins will strengthen and develop skills in various areas of strategic communications including internal and client communications, media relations, brand building and social media … Continued
If there’s one trend that PR professionals, and those they serve, should keep top of mind in 2020 it’s that more than ever, PR can become part of the story. The media microscope now often zooms in on how a company reacts to bad news. In recent months, we have experienced that in multiple ways. … Continued