We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

The Baseball Strike Communications Lesson That Lingers

Thanks to news coverage, I know that I’m writing this post 25 years to the day after the monumental Major League Baseball strike. That helps me remember something I learned then that is still relevant now. The players went on strike after the games on Friday night. On Saturday morning, I was producing a local … Continued

Social Media: Can We Pause For Greater Effect?

Last year in New Zealand, a shooter gruesomely and callously recorded and posted video live to social media using a body cam. Despite nearly immediate and aggressive means to remove the footage (YouTube eliminated it from users’ pages 1.5 million times in the first 24 hours), it lived on for weeks. While that is an … Continued

“What’s In It For Me?” Can’t Be the Only Question

“What value would doing this interview have for us?” It’s a question we have heard from a variety of clients over the years, particularly when a media interview opportunity lands in their lap unasked. It’s a justifiable reservation, but one where seeing the bigger picture can provide perspective. First, the hesitations: Time is money, and … Continued

What We Have Here Is A Failure To Communicate

While this blog takes its name from an iconic movie line, it has never been more true in our society today. News and barbs coming out of our nation’s capital in recent days makes that fact even more evident. There is, it seems, no longer a middle ground – for thought, opinion or conversation. There … Continued

Toy Story 4: A Lesson in Moving On

I recently enjoyed the latest chapter in the incredibly imaginative and heartwarming story that is the Toy Story saga – Toy Story 4. I don’t think it’s a major spoiler to reveal that Woody, voiced by Tom Hanks, is feeling a little lost and maybe not so useful anymore. Woody is no longer the confident … Continued

The PR Cuts That Will Actually Be Good For Business

Leading a half-day media relations workshop just last week for communicators from across the country, we challenged them all to make necessary cuts. They, like all of us, need to cut their media lists. They need to send their pitches and releases to fewer journalists. Really. As soon as possible. PR is in a crisis … Continued