We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Tanner Friedman Welcomes Spring 2019 Intern Max Holden from Michigan State University

FARMINGTON HILLS, Mich. – Michigan State University student Max Holden has joined the Tanner Friedman Strategic Communications team as their 2019 spring intern. In his role, Holden will actively engage in and learn about all areas of the public relations field, including media relations, client communications and strategic planning, social media and brand building. At … Continued

Is MSU’s Crisis Closer To The End, Or The Beginning?

When working with clients in crisis, of any magnitude, there’s a question I think about every day. “Are we closer to the end of this than to the beginning?” If the answer is “no,” there needs to be some sort of movement toward “yes.” The goal should always be getting out of crisis. Sadly, for … Continued

Gannett Bid Should Wake Up PR

Again, life imitates art. In this case, it could be the first step toward a business tragedy It’s as if, just like in the 1987 movie “Wall Street,” someone called the Wall Street Journal, like the fictional “Wall Street Chronicle,” and fed the tip “Blue Horseshoe Loves Gannett.” The Journal reports Digital First Media, the … Continued

Are You Ready For Some (Spring) Pro Football?

As I write this the Bears are battling the Eagles in something us Lions fans are not very accustomed to: a playoff game. Before we know it, the February Super Bowl will be a distant memory to be followed as usual by a many-month gridiron hiatus broken only by the April draft and summer camps. … Continued

After 20 Years, Two Takeaways From A Colossal Crisis

No matter the line of work, if you do it for long enough, you’ll have plenty of “war stories” to tell the younger people in your workplace. This week marks 20 years since one of my all-timers. I was representing an airline when 7,000 of its passengers were stranded on its planes for up to … Continued